22 September, 2012

Social Media Plan and The End of Outbound Marketing

Social Media Tactical Plan 

 a useful e-book by Marketo

" This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness"

Download it:

Sample Social Media Tactical Plan from Boris Loukanov

Read also:

The End Of Outbound Marketing As We Know It: Why you will be able to market yourself in 2013 

e-book by Tomorrow People

"So throw away that old marketing manual, ignore what the outdated marketers are telling you and embrace the future. It's bright. It's Inbound."

Download it: 


James Brightman said...

Nice thing sharing this book to me. I am sure that it can help me on my online marketing.

Anonymous said...

Social media has changed the way SEO and how companies do seo services. No website is an island and it seems true as social media metrics today are being taken into consideration for web rankings.

Anonymous said...

I wonder if ecommerce web design companies will pick up on inbound marketing more this year, as you are saying.

Grace Johnson said...

With a little help from the internet, particular from all those social media sites, a company could actually introduce and create their own brand bible online. I think businesses decided to do this to be able to reach out to a wider scope of public which prefers internet in getting information and making up their mind.

Gracie Ray