17 August, 2013

Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo


Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

  • Why Should I Read the Definitive Guide to Engaging Email Marketing?
  • Part One: What is Engaging Email?
  • Part Two: Trusted
  • Part Three: Always Relevant
  • Part Four: Conversations, Not Campaigns
  • Part Five: Coordinated Across Channels
  • Part Six: Strategic - The New Metrics for Email
  • Part Seven: Graduating from ESP to Marketing Automation
  • Appendix: Email Marketing Experts
  • Appendix: Reference Links
  • About Marketo

Download Definitive Guide to Engaging Email Marketing 



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