27 May, 2017

24 Facebook Marketing Myths - Circa 2017

Data & Insights to Help You Create a Powerful Facebook Marketing Strategy


There’s a lot of myths when it comes to Facebook marketing. Don’t fall victim to them.
With help from Socialbakers, a global leader in social media analytics, HubSpot team created this guide to debunk the 24 most common Facebook marketing myths so you can inform your marketing strategy with the facts.



You’ve already taken the first step when it comes to improving your Facebook marketing game by reading this ebook...

Download 24 Facebook Marketing Myths

27 April, 2017

The Definitive Guide to Account-based Marketing

111 pages eBook by Marketo 

Account-based marketing (ABM) is a strategic approach that organizations—from marketing to sales to customer support—are implementing to target and engage their audience and drive revenue across the business.
Rather than marketing broadly across a large number of organizations, companies that employ an ABM strategy focus their resources on a targeted set of accounts and look to deliver strategic, orchestrated campaigns personalized to those accounts—whether they’re prospective or existing customers. While both broad-based demand generation and account-based marketing strategies have their benefits, account-based marketing is the most effective when you need to focus your time and efforts on high-value accounts. That’s because the accounts that you target with ABM are strategic.



Account-based marketing (ABM) is not new, but it is experiencing a resurgence in the marketplace. In the past, it was difficult to scale ABM initiatives due to the high level of personalization it requires. With advances in technology, ABM is now more scalable so more organizations, often led by the marketing team, are implementing an ABM strategy to drive higher value outcomes.

Download "The Definitive Guide to Account-based Marketing"


25 March, 2017

The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them

New extremely useful eBook by Marketo 

Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them.

This ebook cover the eight most common email marketing pitfalls, including those related to deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

By following the tips outlined in this guide, you’ll be well equipped to avoid major email marketing disasters that could hurt your success, sender reputation, and credibility.



Download "The 8 Biggest Mistakes Email Marketers Make..."

17 February, 2017

THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

eBook by By Susan Etlinger, published by Altimeter Group


This report lays out the current state of AI for business, describes primary and emerging use cases, and states the risks, opportunities, and organizational considerations that businesses are facing. It concludes with recommendations for companies thinking about applying AI to their own organizations and a look at some of the business, legal, and technical trends that are likely to shape the future.








Susan Etlinger has a diverse background in strategic planning within corporations and agencies. Her TED talk on Big Data has been viewed more than 1 million times. She is a frequent speaker on data, AI and digital ethics, was named a LinkedIn “Top Voice” of 2016, and has been extensively quoted in media outlets worldwide.
She is Analyst in Altimeter Company.


DOWNLOAD THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

07 January, 2017

10 Key Marketing Trends for 2017

And Ideas for Exceeding Customer Expectations - a paper by IBM Marketing Cloud


Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.


In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.
You’ll find entries ranging across channels (mobile, social, email), technologies (cognitive, advertising, analytics) and strategies (customer success, center-brain marketing, buyer journeys).

Download 10 Key Marketing Trends for 2017