Boris Loukanov Marketing Creative Library

The Essential Guide to Online Marketing

2012-02-15T17:23:00.000+02:00

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

Download eMarketing: The Essential Guide to Online Marketing (ePUB)

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Download eMarketing: The Essential Guide to Online Marketing (pdf)

eMarketing: The Essential Guide to Online Marketing
(Second Edition)
by Rob Stokes
compiled by Sarah Blake
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-NoDerivative Works 3.0 Unported License. This means that you can share and distribute thiswork and you can even modify it, as long as you do not use it for commercial gain, you shareall modifications and you credit Quirk eMarketing (Pty) Ltd.

The Best Web Marketing Checklist

2012-02-13T17:21:00.003+02:00

Extremely Useful Master Web Marketing Checklist covering over 400 specific items over 23 topics, every marketing expert must have! The author is Stoney deGeyter.

Download THE BEST DAMN WEB MARKETING CHECKLIST

Prof. Michael Porter Collection

2012-02-08T17:41:00.001+02:00

Prof. Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School.
His last visionary concept is about Creating Shared Value (developed together with Mark Kramer).

"Creating Shared Value" Download

More by Prof. Michael Porter:

"What is Strategy?"

"How Information Gives You Competitive Advantage"

In the Begining was...The Cluetrain Manifesto

2012-02-06T16:32:00.001+02:00

The Cluetrain Manifesto actualy started the Revolution in the field of modern marketing and business in general, provokoed the big change which came with the powerful development of the Internet and Digital technologies. It began as a Cluetrain website in 1999 when the authors - Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace.

Twelve years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that changes will be required from organizations as they respond to the new marketplace environment.

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Boris Loukanov Marketing Creative Library – New Life for Old Domain

2012-02-01T16:25:00.001+02:00

Some time ago I registered marketingcreative.info domain name without having a clear idea what to do with it. Last 3 years it was just a static site that automatically feeds posts from interesting sites I follow.
I was recently lit up the idea of a new concept for the site. I decided to transform it to a Marketing Creative Library - a space for sharing and free download of interesting e-books, white papers and presentations in the field of marketing, creative, new media, design, PR 2.0, Internet communication and new digital technology trends.
All materials that I share for download (including ePub and MOBI formats - for eReaders) are with Free or Creative Comons license to distribute and non-commercial use. All items are new, updated and hopefully will be useful. Of course I will include some older, but important conceptual materials in the field of contemporary marketing communications.
For more information about me you can visit my sites Boris Domain - the Marketing Creative Space and Boris Loukanov Web Mixer.