Stop Stealing Dreams - Seth Godin Education Manifesto

The economy has changed, probably forever.
School hasn't.
School was invented to create a constant stream of compliant factory workers to the growing businesses of the 1900s. It continues to do an excellent job at achieving this goal, but it's not a goal we need to achieve any longer.
In this 30,000 word manifesto, I imagine a different set of goals and start (I hope) a discussion about how we can reach them. One thing is certain: if we keep doing what we've been doing, we're going to keep getting what we've been getting.
Our kids are too important to sacrifice to the status quo.
                                                                                                                                                                     Seth Godin





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Web Marketing Creativity Examples

The Creative Internet 106 Things

Creativity 2.0 – creative and inspirational ideas and web projects from recent times, featuring sections on  visualisation, audio, advertising, tech, art, politics, sport, history and books. You can see it in original as Google Creative Lab document here. As The author is Tom Uglow - a creative director for Google & YouTube in Europe.

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The Creative Internet 106 Things

50 Innovative Social Media Campaigns 

Cool examples and case studies on creative use of Social Media for marketing Campaigns
Prepared by Simply Zesty - Online PR and Social Media Agency 


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All You Need to Know about Pinterest

How to Use Pinterest for Business - HubSpot Guide
Edited by Magdalena Georgieva

What is Pinterest, and How Does it Work? 

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting (AKA 'pinning') images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned. Using a visual emphasis, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discover those of likeminded people. The social network's goal is to "connect everyone in the world through the 'things' they find interesting." Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet.

As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog...

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Maggie Georgieva is an inbound marketing manager at HubSpot responsible for creating new offers, including ebooks and webinars. She has previously helped with HubSpot’s email marketing program and the company’s landing page creation and optimization. Maggie is a prolific marketing blogger and has also written for publications like BostInnovation.com and The St. Petersburg Times.

The Essential Guide to Online Marketing

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

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eMarketing: The Essential Guide to Online Marketing 
(Second Edition) 
by Rob Stokes 
compiled by Sarah Blake 
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Quirk eMarketing (Pty) Ltd.

The Best Web Marketing Checklist

Extremely Useful Master Web Marketing Checklist covering over 400 specific items over 23 topics, every marketing expert must have! The author is Stoney deGeyter.


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Prof. Michael Porter Collection

Prof. Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School.
His last visionary concept is about Creating Shared Value (developed together with Mark Kramer).

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"What is Strategy?"





"How Information Gives You Competitive Advantage"

In the Begining was...The Cluetrain Manifesto

The Cluetrain Manifesto actualy started the Revolution in the field of modern marketing and business in general, provokoed the big change which came with the powerful development of the Internet and Digital technologies. It began as a Cluetrain website in 1999 when the authors - Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace.

Twelve years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that changes will be required from organizations as they respond to the new marketplace environment.

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