16 July, 2016

The Best LinkedIn Marketing Guide 2016

The Sophisticated Marketers'Gude to LinkedIn - by LinkedIn Marketing Solutions Team


"This guide was written with you in mind, the sophisticated marketer. Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue with LinkedIn."



 


Download "The Sophisticated Marketers'Gude to LinkedIn"

10 June, 2016

KPCB Internet Trends 2016 Report

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

  • Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
  • Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
  • In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
  • Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
  • New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
  • In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
  • Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
  • More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
  • Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
  • Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
  • The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.
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05 May, 2016

The Best Guide to Online Paid Media for Dummies

The 2016 Inbound Marketer’s Guide to Paid Media by Kuno Creative


Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But for paid content distribution to work, it must follow inbound philosophy.
These powerful distribution channels offer immense filtering capabilities to zero in on specific groups and individuals. Once campaigns launch, track and measure results to gain new insights on your target audience and which campaigns resonate best with them. Feed this information back into your content marketing strategy to refine content, better connect with audiences and maximize the efficacy of each campaign.
These are just a few of the many paid content distribution channels and platforms at your disposal. Deciding which to implement will depend entirely on where your target audiences spend their time and your specific marketing goals. Don’t limit yourself to a single paid content distribution channel. Extend your creativity to many and observe which channels work best for you and your audiences.



Download The 2016 Inbound Marketer’s Guide to Paid Media 

08 April, 2016

The Facebook Ads Benchmark Report 2016

With the global footprint of Salesforce Marketing Cloud and Social.com, sought to provide a benchmarking report for broad trends in the social advertising industry. Spending advertising money without first looking at overarching data is akin to wasting money, particularly in an industry rich with statistics to help guide you. These benchmarks provide a baseline for you to measure your own performance and costs against the performance and costs of others in your country, region and industry. With this knowledge, you can begin to understand where to focus your optimization efforts within a particular market, and ultimately receive more return for your advertising dollar.



As social media advertising continues to gain momentum, and marketers devote more of their budgets to it, the need for market research has become more important. Using Social.com data, Salesforce Marketing Cloud decided to benchmark performance and cost metrics for social advertising, focusing on Facebook advertising, to provide a baseline for key metrics by creative type, industry, and geography.

In this report, you’ll learn:

• Which Facebok ad types deliver the best performance
• Average KPIs such as cost per click and click-through rate for your industry
• Regional and country breakdown of performance and cost benchmarks for Facebook ads

Download "The Facebook Ads Benchmark Report"

10 March, 2016

The Best Guide about How to Use Instagram for Business

40-page e-book published by HubSpot  and Iconsquare 


With 400 million users and over 80 million posts per day, Instagram for business has become an essential element of social media marketing.

Instagram is a growing channel that will allows you to grow and humanize your brand, recruit future employees, showcase your product, company culture, delight customers, and generate new business. All with images you can create and share!

It’s critical to navigate growing Instagram for your business the right way, which is why we put together this guide on how to set up, grow, and optimize Instagram to increase your audience, followers, leads, customers, and continue down the path of becoming an (even more) lovable brand.



Download "How to Use Instagram for Business"