14 December, 2018

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

New and Updated version (circa 2019) - by Marketo

"Social media is one of the most powerful ways to reach and engage with your buyers today.
Because it’s almost universally used—by consumers and brands—social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.

Today, it’s not enough just to be on social media. You need to be actively engaging with your audience— building your network, sharing content, asking your audience to share content, participating in conversations, and responding to comments.

As social media adoption continues to rise, an omni-channel social media marketing strategy is essential to your brand’s success. You can’t afford to be absent from conversations going
on about your brand, especially when your competitors are part of them.

Change is constant for social media. Ensure your strategy can stand the test of time by defining your goals and then by testing and adapting the activities you do to support them over time. Technology will help your team and social media marketing strategy adapt and iterate quickly in addition to enabling you to understand how your cross-channel, continuous conversations with your audience on social media platforms ultimately contribute to achieving your goals and driving revenue.



Now that you understand how to develop a social media strategy, you'll be able to use social media marketing to engage your customers at each stage of the journey and create content that's relevant and drives toward your objectives."

Download THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

12 November, 2018

Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain


Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.
People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.


In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

DOWNLOAD "34 Digital Advertising Myths"

27 June, 2018

The B2B Marketer’s Guide to Decoding Metrics

e-Book by Marketo

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. To do this, you need to know how to measure the impact of your campaigns, identify which campaigns and channels are your top performers, and understand how the dollars you spend translate into revenue growth. Yet, many marketers struggle to do this in a scalable and repeatable manner. Some of us may have challenges doing it at all.



Metrics don’t just let you to talk a good game, they’re the building blocks of making great decisions and getting marketing the credit it deserves.
Keep calm and measure on!

26 December, 2017

EU GDPR and ePrivacy White Papers 2017

About GDPR EU Regulation

The General Data Protection Regulation (GDPR) was passed into law by the European Union Parliament in April 2016, with enforcement date beginning May 25, 2018. With the deadline quickly approaching, organizations are running out of time to determine whether and how the regulation applies to them and if so, how to implement changes in their IT processes that may be necessary to comply with the requirements.
The GDPR supersedes the Data Protection Directive (Directive 95/46/EC), which had been the basis of European privacy laws since 1995. Like most governmental regulations, the GDPR is a complex document and in some respects, is open to interpretation. The intent of the legislation is to protect the privacy of EU citizens and standardize the laws across all EU countries.


The good news is that organizations have many tools at their disposal to help them carry out and document the steps that must be taken to meet the GDPR requirements, from identifying the personal data that must be protected, to securing it properly, managing it effectively, and tracking its flow and where, when and by whom it is accessed.

Download White Paper:



Download The GDPR and Marketers - Practical Guide by Marketo

 

About ePrivacy EU regulation

The Commission has proposed a Regulation on Privacy and Electronic Communications to update current rules to technical developments and to adapt them to the General Data Protection Regulation that will enter into application in May 2018. The objective is to reinforce trust and security in the Digital Single Market. More info here.

Download White Paper:

25 September, 2017

The IAB 2017 Guide to Digital Video Advertising

Practical Advice For Cross-Platform Digital Video Advertising


The current video landscape is being transformed by the confluence of technological innovation and consumer behavior shifts. This new media landscape created by the TV-video shift is increasingly automated, data-driven, addressable, and accountable, where audience is as important as content and context. The perceived dichotomies of television vs. video, broadcast vs. cable, and desktop vs. mobile are breaking down under the pressure of an accelerated convergence of technologies and markets. In a world of endless choices, accessibility, quality content and user experiences are key.



The 2017 Practical Guide to Digital Video Advertising was developed by the Digital Video Committee, a working group of the IAB Digital Video Center of Excellence, primary forum for discussing and addressing the challenges that arise from delivering video content and advertising.
This comprehensive, practical guide to the current state of digital video is the centerpiece of the working group’s educational mission.

See more on the topic here.

Download The IAB 2017 Guide to Digital Video Advertising