25 March, 2017

The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them

New extremely useful eBook by Marketo 

Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them.

This ebook cover the eight most common email marketing pitfalls, including those related to deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

By following the tips outlined in this guide, you’ll be well equipped to avoid major email marketing disasters that could hurt your success, sender reputation, and credibility.

Download "The 8 Biggest Mistakes Email Marketers Make..."

17 February, 2017

THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

eBook by By Susan Etlinger, published by Altimeter Group

This report lays out the current state of AI for business, describes primary and emerging use cases, and states the risks, opportunities, and organizational considerations that businesses are facing. It concludes with recommendations for companies thinking about applying AI to their own organizations and a look at some of the business, legal, and technical trends that are likely to shape the future.

Susan Etlinger has a diverse background in strategic planning within corporations and agencies. Her TED talk on Big Data has been viewed more than 1 million times. She is a frequent speaker on data, AI and digital ethics, was named a LinkedIn “Top Voice” of 2016, and has been extensively quoted in media outlets worldwide.
She is Analyst in Altimeter Company.

DOWNLOAD THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

07 January, 2017

10 Key Marketing Trends for 2017

And Ideas for Exceeding Customer Expectations - a paper by IBM Marketing Cloud

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.

In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.
You’ll find entries ranging across channels (mobile, social, email), technologies (cognitive, advertising, analytics) and strategies (customer success, center-brain marketing, buyer journeys).

Download 10 Key Marketing Trends for 2017

03 December, 2016


All You need to know as a basis about Social Media Marketing circa 2016-2017 - a Must Read Guide by Marketo

Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used - by consumers and brands - social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Social media is now status quo in a business’ digital presence. Now, users expect to see their favorite brands on social media. And that’s why social media plays a critical role in the success of every business.

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. So, it's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyer.


24 November, 2016

10 Ways Big Data Will Modernize Your Crisis Communications Plan

A Must Read e-Guide for All PR and Digital Communication Experts Who Live in Modern Times

The modern-day crisis can be defined in relation  to a digital footprint. Specifically, every crisis needs to be managed by the 3 V’s:
  • Volume refers to the amount of data (i.e. millions of tweets, hundreds of media mentions or thousands of social media shares). 
  • Velocity represents the speed at which that data is generated (i.e. number of tweets per second or online news stories per hour). 
  • Variety refers to the variety of data generated, (i.e.images and Hashtags from Instagram, traditional broadcast stories, online story syndication, Tweets and videos from YouTube).

Based upon Zignal Labs' experiences, three trends ring true for every modern crisis:

1. A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. This influx of data grows exponentially due to the rapid proliferation of mobile devices and the digitization of consumers - generating an incredible 2.5 quintillion bytes of data every day.

2. Conventional approaches no longer work: In a modern crisis, the volume, velocity and variety of data will immediately overwhelm traditional tools and processes. Even the best laid plans can’t adequately address the challenges associated with a crisis instantaneously unfolding and mutating across digital and mobile channels.

3. Data provides the blueprint for a solution: While the data tsunami poses an
immediate challenge for any crisis communications team, data will also provide a path to a solution. Specifically, data will reveal critical trends, patterns and insights in the wake of a crisis to empower communications, PR, public affairs and marketing teams.

With an understanding that data will ultimately become a brand’s biggest threat during a crisis and a path to a solution, cross-functional teams within the enterprise must modernize their crisis communications plans accordingly. The following ten-point framework offers guidance that any organization can employ during the planning, response and assessment phases of a crisis.

Download Zignal Labs' "10 Ways Big Data Will Modernize Your Crisis Communications Plan"