16 October, 2016

The Guide for Instagram Advertising 2016

The Performance Advertiser’s Guide to Instagram - short but very useful eBook by AdRoll

Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.

The experienced Instagram advertiser, will find some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, the guide will break down how to get the most out of it.

Download "The Performance Advertiser’s Guide to Instagram"

31 August, 2016

Best Guides about Facebook Advertising and Facebook Analytics for 2016

I present to your attention two extremely useful guides which give you all the basics you need to know about Facebook Marketing:

The Complete Guide to Facebook Advertising by Kevan Lee, published by Buffer and

The Complete Guide to Analytics on Facebook by Simply Measured, 2016 edition.

Download The Complete Guide to Facebook Advertising

Download The Complete Guide to Analytics on Facebook

16 July, 2016

The Best LinkedIn Marketing Guide 2016

The Sophisticated Marketers'Gude to LinkedIn - by LinkedIn Marketing Solutions Team

"This guide was written with you in mind, the sophisticated marketer. Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue with LinkedIn."


Download "The Sophisticated Marketers'Gude to LinkedIn"

10 June, 2016

KPCB Internet Trends 2016 Report

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

  • Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
  • Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
  • In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
  • Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
  • New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
  • In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
  • Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
  • More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
  • Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
  • Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
  • The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.
See Video:

Download KPCB Internet Trends 2016 Report:

05 May, 2016

The Best Guide to Online Paid Media for Dummies

The 2016 Inbound Marketer’s Guide to Paid Media by Kuno Creative

Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But for paid content distribution to work, it must follow inbound philosophy.
These powerful distribution channels offer immense filtering capabilities to zero in on specific groups and individuals. Once campaigns launch, track and measure results to gain new insights on your target audience and which campaigns resonate best with them. Feed this information back into your content marketing strategy to refine content, better connect with audiences and maximize the efficacy of each campaign.
These are just a few of the many paid content distribution channels and platforms at your disposal. Deciding which to implement will depend entirely on where your target audiences spend their time and your specific marketing goals. Don’t limit yourself to a single paid content distribution channel. Extend your creativity to many and observe which channels work best for you and your audiences.

Download The 2016 Inbound Marketer’s Guide to Paid Media