27 June, 2018

The B2B Marketer’s Guide to Decoding Metrics

e-Book by Marketo

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. To do this, you need to know how to measure the impact of your campaigns, identify which campaigns and channels are your top performers, and understand how the dollars you spend translate into revenue growth. Yet, many marketers struggle to do this in a scalable and repeatable manner. Some of us may have challenges doing it at all.



Metrics don’t just let you to talk a good game, they’re the building blocks of making great decisions and getting marketing the credit it deserves.
Keep calm and measure on!

26 December, 2017

EU GDPR and ePrivacy White Papers 2017

About GDPR EU Regulation

The General Data Protection Regulation (GDPR) was passed into law by the European Union Parliament in April 2016, with enforcement date beginning May 25, 2018. With the deadline quickly approaching, organizations are running out of time to determine whether and how the regulation applies to them and if so, how to implement changes in their IT processes that may be necessary to comply with the requirements.
The GDPR supersedes the Data Protection Directive (Directive 95/46/EC), which had been the basis of European privacy laws since 1995. Like most governmental regulations, the GDPR is a complex document and in some respects, is open to interpretation. The intent of the legislation is to protect the privacy of EU citizens and standardize the laws across all EU countries.


The good news is that organizations have many tools at their disposal to help them carry out and document the steps that must be taken to meet the GDPR requirements, from identifying the personal data that must be protected, to securing it properly, managing it effectively, and tracking its flow and where, when and by whom it is accessed.

Download White Paper:



Download The GDPR and Marketers - Practical Guide by Marketo

 

About ePrivacy EU regulation

The Commission has proposed a Regulation on Privacy and Electronic Communications to update current rules to technical developments and to adapt them to the General Data Protection Regulation that will enter into application in May 2018. The objective is to reinforce trust and security in the Digital Single Market. More info here.

Download White Paper:

25 September, 2017

The IAB 2017 Guide to Digital Video Advertising

Practical Advice For Cross-Platform Digital Video Advertising


The current video landscape is being transformed by the confluence of technological innovation and consumer behavior shifts. This new media landscape created by the TV-video shift is increasingly automated, data-driven, addressable, and accountable, where audience is as important as content and context. The perceived dichotomies of television vs. video, broadcast vs. cable, and desktop vs. mobile are breaking down under the pressure of an accelerated convergence of technologies and markets. In a world of endless choices, accessibility, quality content and user experiences are key.



The 2017 Practical Guide to Digital Video Advertising was developed by the Digital Video Committee, a working group of the IAB Digital Video Center of Excellence, primary forum for discussing and addressing the challenges that arise from delivering video content and advertising.
This comprehensive, practical guide to the current state of digital video is the centerpiece of the working group’s educational mission.

See more on the topic here.

Download The IAB 2017 Guide to Digital Video Advertising 


01 July, 2017

All You Need To Know About Chatbots For Business

The Conversational Business - How Chatbots Will Reshape Digital Experiences

e-Book by Susan Etlinger from Altimeter, a Prophet Company


For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces.
The interviewed industry leaders identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation.
The main focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the
real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.



Download "The Conversational Business - How Chatbots Will Reshape Digital Experiences"

27 May, 2017

24 Facebook Marketing Myths - Circa 2017

Data & Insights to Help You Create a Powerful Facebook Marketing Strategy


There’s a lot of myths when it comes to Facebook marketing. Don’t fall victim to them.
With help from Socialbakers, a global leader in social media analytics, HubSpot team created this guide to debunk the 24 most common Facebook marketing myths so you can inform your marketing strategy with the facts.



You’ve already taken the first step when it comes to improving your Facebook marketing game by reading this ebook...

Download 24 Facebook Marketing Myths