THE DEFINITIVE GUIDE TO MOBILE MARKETING by Marketo

Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices allow for communication, commerce, and interaction on a level never previously seen. This creates tremendous opportunities for marketers.

The rapid adoption of mobile has changed marketing forever. Consumers are now tied at the hip to their smartphones and tablets, and as a result, marketers can now engage with buyers in a very personalized, relevant, and always-connected way. Mobile has and will continue to create tremendous opportunities for persistent engagement.

This produced by Marketo guide explains:

• What is mobile marketing?
• How to create a mobile marketing strategy
• How to use SMS/MMS messaging
• The benefits of using responsive design
• Everything you need to know about apps
• How to measure and optimize your mobile strategy

Download THE DEFINITIVE GUIDE TO MOBILE MARKETING

Complete Guides to Mobile Advertising and Smartphone Mobile AD Formats

Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals. 

Published by TapSense 

Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim

Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.

Download Complete Guides to Mobile Advertising 



Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.

Download Complete Guide to Smartphone Mobile AD Formats