Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used - by consumers and brands - social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Social media is now status quo in a business’ digital presence. Now, users expect to see their favorite brands on social media. And that’s why social media plays a critical role in the success of every business.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. So, it's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyer.
