The Essential Guide to Online Marketing - New Fifth Edition

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

Download eMarketing: The Essential Guide to Online Marketing (pdf)

 
eMarketing: The Essential Guide to Online Marketing 
(Fifth Edition) 
by Rob Stokes and the Minds of Quirk
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Quirk eMarketing (Pty) Ltd.

Two Creative Presentations on Marketing 2.0

"When the Readers Become Writers What Do the Writers Become?"
by Edward Boches, Chief Innovation Officer at Mullen and also the Chief Marketing Officer at Springpad.

We’ve gone from being storytellers to marketers who need to master the tools and tactics that will get others to tell stories for us and or create them with us.  As my my friend Mike Arauz likes to remind us, “We tell our friends about your brand not because we like your brand, but because we like our friends.”
We need to ask new questions in order to craft a more relevant brief. And while attention-getting, original, unexpected, entertaining and emotional are still the criteria we use to evaluate creative, we need to make work that is shareable, interactive, participatory, useful and ongoing.


Download "When the Readers Become Writers What Do the Writers Become?"

"Social Media Measurement and ROI: One Company’s Perspective" 
by Maria Poveromo, Director Social Media, Adobe Systems.
Maria's main areas of focus include corporate strategy, governance, measurement, brand engagement, and development of social media best practices. Prior to this role, Maria led the Global Public Relations team at Adobe.

Download "Social Media Measurement and ROI: One Company’s Perspective"

The Best Web Marketing Checklists

Extremely Useful Master Web Marketing Checklist covering over 400 specific items over 23 topics, every marketing expert must have! The author is Stoney deGeyter.


Download THE BEST DAMN WEB MARKETING CHECKLIST




See also other brilliant Website Analysis Diagram: