All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

Complete Guides to Mobile Advertising and Smartphone Mobile AD Formats

Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals. 

Published by TapSense 

Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim

Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.

Download Complete Guides to Mobile Advertising 



Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.

Download Complete Guide to Smartphone Mobile AD Formats

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"