29 February, 2012

Web Marketing Creativity Examples

The Creative Internet 106 Things

Creativity 2.0 – creative and inspirational ideas and web projects from recent times, featuring sections on  visualisation, audio, advertising, tech, art, politics, sport, history and books. You can see it in original as Google Creative Lab document here. As The author is Tom Uglow - a creative director for Google & YouTube in Europe.

Download here:
The Creative Internet 106 Things

50 Innovative Social Media Campaigns 

Cool examples and case studies on creative use of Social Media for marketing Campaigns
Prepared by Simply Zesty - Online PR and Social Media Agency 

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24 February, 2012

All You Need to Know about Pinterest

How to Use Pinterest for Business - HubSpot Guide
Edited by Magdalena Georgieva

What is Pinterest, and How Does it Work? 

Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting (AKA 'pinning') images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned. Using a visual emphasis, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discover those of likeminded people. The social network's goal is to "connect everyone in the world through the 'things' they find interesting." Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet.

As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog...

More: Download e-Book

Maggie Georgieva is an inbound marketing manager at HubSpot responsible for creating new offers, including ebooks and webinars. She has previously helped with HubSpot’s email marketing program and the company’s landing page creation and optimization. Maggie is a prolific marketing blogger and has also written for publications like BostInnovation.com and The St. Petersburg Times.

13 February, 2012

The Best Web Marketing Checklists

Extremely Useful Master Web Marketing Checklist covering over 400 specific items over 23 topics, every marketing expert must have! The author is Stoney deGeyter.


See also other brilliant Website Analysis Diagram:

08 February, 2012

Prof. Michael Porter Collection

Prof. Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School.
His last visionary concept is about Creating Shared Value (developed together with Mark Kramer).

More by Prof. Michael Porter:

"What is Strategy?"

"How Information Gives You Competitive Advantage"

06 February, 2012

In the Begining was...The Cluetrain Manifesto

The Cluetrain Manifesto actualy started the Revolution in the field of modern marketing and business in general, provokoed the big change which came with the powerful development of the Internet and Digital technologies. It began as a Cluetrain website in 1999 when the authors - Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace.

Twelve years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that changes will be required from organizations as they respond to the new marketplace environment.

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01 February, 2012

Boris Loukanov Marketing Creative Library – New Life for Old Domain

Some time ago I registered marketingcreative.info domain name without having a clear idea what to do with it. Last 3 years it was  just a static site that automatically feeds posts from interesting sites I follow.
I was recently lit up the idea of a new concept for the site. I decided to transform it to a Marketing Creative Library  - a space for sharing and free download of interesting e-books, white papers and presentations in the field of marketing, creative, new media, design, PR 2.0, Internet communication and new digital technology trends.
All materials that I share for download  (including ePub and MOBI formats - for eReaders) are with Free or Creative Comons license to distribute and non-commercial use. All items are new, updated and hopefully will be useful. Of course I will include some older, but important conceptual materials in the field of contemporary marketing communications.
For more information about me you can visit my sites Boris Domain - the Marketing Creative Space and Boris Loukanov Web Mixer.