24 June, 2014

A Managers Guide to Assessing the Impact of Government Social Media Interactions

A Must Read e-Book for managers, government officers and PR Professionals

Prof. Ines Mergel
Author: Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University.

Published by IBM Center for The Business of Government.
IBM Center for The Business of Government stimulates research and facilitates discussion of new approaches to improving the effectiveness of government at the federal, state, local, and international levels.

While government currently focuses on “push” techniques to provide information from government publications, Professor Mergel speculates that the next big challenge will be to measure the extent to which government actively engages the public to gain access to citizen views and expertise. Professor Mergel envisions increased bi-directional citizen participation in which agencies actively “pull in” content through new forms of social media, including crowdsourcing.

Download "A Manager’s Guide to Assessing the Impact of Government Social Media Interactions"

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12 June, 2014

2014 World Cup: A Global Mobile Perspective

IAB On Device Research

The FIFA World Cup is the largest international sporting event. Soccer fans around the world will be following it via a variety of different media, including mobile internet. As part of its mission the IAB educates the marketplace about how mobile is changing the way people interact with media and therefore research was needed to understand how consumers would be interacting with the World Cup.

What you will find?

  • 48% will use their smartphone to watch/follow the World Cup and at 19% , Mobile will be the 2nd primary device to follow the 2014 World Cup on (after TV)
  • Clear evidence that consumers will be dual screening (TV and Mobile) – 37% will use their device at half time, while 35% will use it throughout the game. Meaning that smartphones offer a clear platform to facilitate multimedia campaigns and further consumer engagement.
  • 68% of consumers are willing to pay for World Cup video content – offering a potential revenue opportunity.
  • 90% of consumers intend to share their World Cup experience and social media is seen as being part of, and enriching the World Cup experience for consumers.
  • 37% of the sports fans in our sample click on a mobile ad daily, therefore targeting consumers via mobile advertising offers a gateway for brands – if ads offer relevance, deals and a fun/entertaining nature.

And more interesting info!

Download: 2014 World Cup: A Global Mobile Perspective - IAB On Device Research

07 June, 2014

The Art and Science of Data-driven Journalism - Read the Bible of Modern Generation of Journalists

The Art and Science of Data-driven Journalism by Alexander Benjamin Howard

Alexander B. Howard

A Must Read Book published by Columbia Journalism School and TOW CENTER FOR DIGITAL JOURNALISM 

When journalists combine new technology with narrative skills, they can deliver context, clarity, and a better understanding of the world around us.

Recommendations and Predictions:

1. Data will become even more of a strategic resource for media.
2.  Better tools will emerge that democratize data skills.
3. News apps will explode as a primary way for people to consume data journalism.
4. Being digital first means being data-centric and mobile-friendly.
5. Expect more robo-journalism, but know that human relationships and storytelling still matter.
6. More journalists will need to study social science and statistics.
7. Data journalism will be held to higher standards for accuracy and corrections.
8. Competency in security and data protection will become more important.
9. Audiences will demand more transparency on reader data collection and use
10. Conflicts will emerge over public records, data scraping, and ethics.
11. Collaboration will arise with libraries and universities as archives, hosts, and educators.
12. Expect data-driven personalization and predictive news in wearable interfaces.
13. More diverse newsrooms will produce better data journalism.
14. Be mindful of data-ism and bad data. Embrace skepticism.

Download "The Art and Science of Data-driven Journalism"