Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts

25 March, 2017

The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them

New extremely useful eBook by Marketo 

Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them.

This ebook cover the eight most common email marketing pitfalls, including those related to deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

By following the tips outlined in this guide, you’ll be well equipped to avoid major email marketing disasters that could hurt your success, sender reputation, and credibility.



Download "The 8 Biggest Mistakes Email Marketers Make..."

17 August, 2013

Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo


Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

  • Why Should I Read the Definitive Guide to Engaging Email Marketing?
  • Part One: What is Engaging Email?
  • Part Two: Trusted
  • Part Three: Always Relevant
  • Part Four: Conversations, Not Campaigns
  • Part Five: Coordinated Across Channels
  • Part Six: Strategic - The New Metrics for Email
  • Part Seven: Graduating from ESP to Marketing Automation
  • Appendix: Email Marketing Experts
  • Appendix: Reference Links
  • About Marketo

Download Definitive Guide to Engaging Email Marketing