- Gather more accurate data
- Learn who your customers really are
- Drive stronger marketing initiatives
- Unite your organization
- Overcome common challenges
Why Your CRM Needs to Go Social
Whitepaper by offerpop
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Engaging Consumers Where It Matters Most
How to Win Fans and Influence People In Today’s
“Social Customer Lifecycle“
Whitepaper by Wildfire (division of Google)
According to global study of 28,000 consumers in 56 countries conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising, second only to “recommendations from people I know”. This means that consumers are looking to information from their peers and networked connections, offline and online, to assist in evaluating and choosing between options while making purchase decisions.
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2 comments:
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