The Design Identity Behind the 2026 FIFA World Cup

FIFA's 2026 World Cup emblem put the trophy itself at the center for the first time. 

FIFA unveiled the emblem for the 2026 World Cup and, in doing so, did something it had never done before: it put the actual trophy into the tournament's logo. Every previous iteration had used an illustration or a mascot. With this design, the trophy itself became the centerpiece of the identity, which is far more literal than any World Cup logo before it.

The visual identity, including the logo, was designed by Public Address studio and independent creative partners.

Download FIFA World Cup 2026 Assets Brand Manual

Marketing Plans - Profitable Strategies in the Digital Age

The Marketing Plans has full pedagogical features as follows:

Summary

Each chapter begins with bullet points which highlight the main features and learning to be covered in the chapter.

Key Concepts

Principal marketing ideas and themes are highlighted as snapshots throughout the text.

Crucial Terms

Concise definitions of important terms and vocabulary are provided in the margin to allow for a smoother, easier reading of the text.

Marketing Insights

Real-life marketing stories contextualize learning.

Digital Marketing Insights

While the book’s core frameworks apply equally to online and offline marketing, some digital-specific material is provided under this heading.

Headlines

Highlights taken from the text as marginalized notes bring important points to the attention of the reader.

Case Studies

In-depth studies of marketing experiences show how the theories work in real-world companies.

Application Questions

These appear at the end of each chapter and relate the theory to practice by asking the reader to apply the theory to real-life situations.

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Unlocking the Potential of ChatGPT

Advanced Prompting Techniques to Get More Out of ChatGPT
by Maxwell Timothy - free eBook from MUO

Welcome to "Unlocking the Potential of ChatGPT," a practical guide to maximizing your experience with one of the most advanced consumer artificial intelligence tools in the world.

Whether you're a curious newcomer or a seasoned user, this book will provide you with practical and valuable insights you need to harness the power of this incredible AI tool like never before. Get ready to take your prompting skills to the next level and unlock a world of

endless possibilities with ChatGPT.

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Global Social Media Trends 2023

 How brands are building community online and leveraging social media for business growth — featuring new data from 1,200+ global marketers and insights from the Brandwatch Consumer Research platform - report by HubSpot & BrandWatch

Download Global Social Media Trends 2023 report

KANTAR’S CREATIVE EFFECTIVENESS AWARDS 2022

 Revealing the world’s most creative and effective ads

Kantar is the world’s leading evidence-based insights and consulting company.

They have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. 

Kantar Creative Effectiveness Awards prove that agencies and clients are supremely adaptable to a changing world: they continue to apply creativity in new media formats and in channels that are fast being digitized. 

DOWNLOAD GUIDE FOR THE THIRD YEAR OF KANTAR’S CREATIVE EFFECTIVENESS AWARDS