18 June, 2020

Reuters Institute Digital News Report 2020

Reuters Institute for the Study of Journalism Annual Report - Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielse

"...The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low trust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months.

Given the richness of the research, this report can only convey a small part of the data collected and work done. More detail is available on our website, www.digitalnewsreport.org, which contains slidepacks and charts, along with a licence that encourages reuse, subject to attribution to the Reuters Institute.

Making all this possible, we are hugely grateful to our sponsors:
Google News Initiative, BBC News, Ofcom, the Broadcasting Authority of Ireland, the Dutch Media Authority (CvdM), the Media Industry Research Foundation of Finland, the Fritt Ord Foundation in Norway, the Korea Press Foundation, and
Edelman UK, as well as our academic sponsors at the Hans Bredow Institute, the University of Navarra, the University of Canberra, the Centre d’études sur les médias, Quebec, Canada, and Roskilde University in Denmark. We are particularly grateful to the Open Society Foundations, our newest sponsor, which has helped us to expand the report to cover more countries in the Global South this year.
We are also grateful to YouGov, our polling company, who did everything possible to accommodate our increasingly complex requirements and helped our research team analyse and contextualise the data..."

Professor Rasmus Kleis Nielsen
Director, Reuters Institute for the Study of Journalism (RISJ)

Watch the video: the key findings in two minutes:

Download "Reuters Institute Digital News Report 2020"

20 February, 2020

Global Creativity Report 2019 - by Cannes Lions

The leading global resource for benchmarking creativity and effectiveness
with Key Trends & Commentary by WARC

Creativity is Community

Creativity is a unifying force that brings communities together. We see this clearly at Cannes Lions. In 2019 a diverse collective of dedicated experts converged in Cannes to immerse themselves in a rich spread of increasingly diverse creative ideas, and business solutions, from around the globe. Our jurors awarded the very best work and set the creative and effective benchmark for the global industry, from Craft to eCommerce, Sport to Strategy. I’d like to take this opportunity to thank our juries on behalf of every single person who entered.

The published results in this year’s rankings are based entirely on the performance at the Festival. In 2019 we’ve collaborated with our partners at WARC to bring you more in-depth commentary, richer insights and an overview of the key trends and themes that dominated the discussion inside the jury rooms and will go on to help us all navigate the year ahead.

Our analysis, tracked over a significant time period, shows us that the winning work has 26% more people credited than non-winning work. This intelligence tells us that diversity, increased collaboration and a collision of specialisms is driving many of the best performing ideas. Additionally, we found that work that is powered by a long-term collaboration has an award win rate that’s twice the average. Further proof that when we come together, collaborate and forge strong relationships - extraordinary things happen.


Key Trends & Commentary
  • The Communication Track featuring The Titanium Lions
  • The Communication Track featuring The Print & Publishing Lions
  • The Craft Track featuring The Film Craft Lions
  • The Entertainment Track featuring The Entertainment Lions for Music
  • The Experience Track featuring The Creative eCommerce Lions
  • The Good Track featuring The Glass Lions
  • The Health Track featuring The Pharma Lions
  • The Impact Track featuring The Creative Effectiveness Lions
  • The Innovation Track featuring The Innovation Lions
  • The Reach Track featuring The Creative Strategy Lions
The Rankings
  • Specials Awards
  • Brands
  • People
  • Regional
The Grands Prix
  • Grand Prix per Lion

Specials Awards

Download Global Creativity Report 2019

20 September, 2019

The Art of Digital Messaging - A Guide to Communication in the Digital Age

Digital messaging allows us to transcend borders, languages and cultures, and with this global dialogue comes an increased need for courtesy and understanding.

This guide was informed by consumer research to gauge what is – and is not – acceptable to most when messaging. It is intended to help navigate the etiquette of messaging with the timeless values of courtesy and consideration, whether chatting with friends, family, co-workers or love interests.


04 June, 2019

We Are Generation Z - Their Power and Their Paradox

We Are Social Report - WHAT’S INSIDE?

A deep dive into the world of Gen Z using an immersive research technique: ethnography.
We validated the study with supplementary data to give a fuller and richer context of their lives.
When looking for our interviewees, we wanted to be as representative as possible of the whole of the UK.
We wanted to draw a realistic portrait of Gen Z and their lives, in a multi-faceted, multi-cultural society.
We also wanted to talk to people passionate about something, to understand the role social media and the internet play in fueling those interests.

We looked for people who:
- Were born between 1995 and 2002
- Come from across the UK not just London
- Live in either cities or suburban areas
- Are from different family/socio-economic backgrounds
- Are from different ethnicities
- Have some degree of passion around something: whether music, photography, fashion, sports, social activism etc.
- Are active social media users.

Download "We Are Gen Z" Report

01 February, 2019

Journalism, Media, and Technology Trends and Predictions 2019 by Nic Newman

Nic Newman is Senior Research Associate at the Reuters Institute for the Study of Journalism, where he has been lead author of the annual Digital News Report since 2012. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He has produced a media and journalism predictions report for the last twelve years. This is the fourth to be published by the Reuters Institute.

Nic was a founding member of the BBC News Website, leading international coverage as World Editor (1997–2001). As Head of Product Development (2001-10) he led digital teams, developing
websites, mobile, and interactive TV applications for all BBC journalism sites.

DIGITAL NEWS PROJECT 2019 with support of Reuters Institute, University of Oxford and Google.

Download "Journalism, Media, and Technology Trends and Predictions 2019"