20 September, 2019

The Art of Digital Messaging - A Guide to Communication in the Digital Age

Digital messaging allows us to transcend borders, languages and cultures, and with this global dialogue comes an increased need for courtesy and understanding.


This guide was informed by consumer research to gauge what is – and is not – acceptable to most when messaging. It is intended to help navigate the etiquette of messaging with the timeless values of courtesy and consideration, whether chatting with friends, family, co-workers or love interests.

Download The Art of Digital Messaging - BY MESSENGER FROM FACEBOOK IN PARTNERSHIP WITH DEBRETTS

04 June, 2019

We Are Generation Z - Their Power and Their Paradox

We Are Social Report - WHAT’S INSIDE?


A deep dive into the world of Gen Z using an immersive research technique: ethnography.
We validated the study with supplementary data to give a fuller and richer context of their lives.
When looking for our interviewees, we wanted to be as representative as possible of the whole of the UK.
We wanted to draw a realistic portrait of Gen Z and their lives, in a multi-faceted, multi-cultural society.
We also wanted to talk to people passionate about something, to understand the role social media and the internet play in fueling those interests.



We looked for people who:
- Were born between 1995 and 2002
- Come from across the UK not just London
- Live in either cities or suburban areas
- Are from different family/socio-economic backgrounds
- Are from different ethnicities
- Have some degree of passion around something: whether music, photography, fashion, sports, social activism etc.
- Are active social media users.

Download "We Are Gen Z" Report

01 February, 2019

Journalism, Media, and Technology Trends and Predictions 2019 by Nic Newman

Nic Newman is Senior Research Associate at the Reuters Institute for the Study of Journalism, where he has been lead author of the annual Digital News Report since 2012. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He has produced a media and journalism predictions report for the last twelve years. This is the fourth to be published by the Reuters Institute.

Nic was a founding member of the BBC News Website, leading international coverage as World Editor (1997–2001). As Head of Product Development (2001-10) he led digital teams, developing
websites, mobile, and interactive TV applications for all BBC journalism sites.

DIGITAL NEWS PROJECT 2019 with support of Reuters Institute, University of Oxford and Google.

Download "Journalism, Media, and Technology Trends and Predictions 2019"

14 December, 2018

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

New and Updated version (circa 2019) - by Marketo

"Social media is one of the most powerful ways to reach and engage with your buyers today.
Because it’s almost universally used—by consumers and brands—social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.

Today, it’s not enough just to be on social media. You need to be actively engaging with your audience— building your network, sharing content, asking your audience to share content, participating in conversations, and responding to comments.

As social media adoption continues to rise, an omni-channel social media marketing strategy is essential to your brand’s success. You can’t afford to be absent from conversations going
on about your brand, especially when your competitors are part of them.

Change is constant for social media. Ensure your strategy can stand the test of time by defining your goals and then by testing and adapting the activities you do to support them over time. Technology will help your team and social media marketing strategy adapt and iterate quickly in addition to enabling you to understand how your cross-channel, continuous conversations with your audience on social media platforms ultimately contribute to achieving your goals and driving revenue.



Now that you understand how to develop a social media strategy, you'll be able to use social media marketing to engage your customers at each stage of the journey and create content that's relevant and drives toward your objectives."

Download THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

12 November, 2018

Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain


Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.
People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.


In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

DOWNLOAD "34 Digital Advertising Myths"