All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

The Future of Marketing: Six Visionaries Speak

Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.

Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.

Download The Future of Marketing: Six Visionaries Speak

Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

Download Programmatic Trading White Paper

Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo

Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

• Why Should I Read the Definitive Guide to Engaging Email Marketing?
• Part One: What is Engaging Email?
• Part Two: Trusted
• Part Three: Always Relevant
• Part Four: Conversations, Not Campaigns
• Part Five: Coordinated Across Channels
• Part Six: Strategic - The New Metrics for Email
• Part Seven: Graduating from ESP to Marketing Automation
• Appendix: Email Marketing Experts
• Appendix: Reference Links
• About Marketo

Download Definitive Guide to Engaging Email Marketing 

Extremely Useful Tips for your PPC Campaign

I'd like to present you two White papers which give you very useful tips and practical knowledge about building and developing PPC campaigns. Both published by WordStream

PPC Bid Management Guide - Top Bidding Tips from 10 PPC Experts

Download it:

PPC Bid Management Guide from Boris Loukanov

Improving Quality Score: The Value of Being More Relevant

Develop a Systematic, Sustainable Approach to Rasing Quality Score to Increase Exposure, Lower Costs, and Generate More Conversions

Download it:

Improving Quality Score - The Value of Being More Relevant from Boris Loukanov

Technorati Media 2013 Digital Influence Report

According to brand marketers,social spend in 2013 will increase substantially. Despite this increase, however, spending on social makes up only one-tenth of brands’ total digital budget. On the flip side, blogs still are one of the most influential mediums, ranking high with consumers for trust, popularity and influence. The disconnect between brand marketers and influencers is a result of a challenge they both face – a lack of uniform metrics to effectively measure the success of influencer marketing campaigns.
At present, brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers first, yet influencers are not well represented in these indices. Furthermore, when gauging the success of campaigns, where influencers are monitoring traffic/pageviews, brand marketers are measuring Facebook likes.
Looking at social platforms, Facebook and Twitter are the most popular social platforms for bloggers, which are the platforms that generate the majority of blog referrals and shares, as well as those from which bloggers are generating revenue. For consumers, YouTube, Facebook and Google+ are the most popular platforms. As for brands, 90 percent have a presence on Facebook, closely followed by Twitter and YouTube, but Google+ was not as popular a platform.

Download Technorati Media 2013 Digital Influence Report

Technorati 2013 Digital Influence Report from Boris Loukanov

The Social Business Textbook Must Read!

By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up. And social is growing; brands now rely on an average of 29 employees to manage over over 20,000 daily interactions across 50 social accounts.

While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring new members of growing social teams up to speed.
The Spredfast Social Business Textbook establishes a foundational curriculum that gets back to basics, outlining eight major social business concepts with thorough explanations, textbook examples, and thought-provoking questions throughout to assess social media aptitude.
The Spredfast Social Business Textbook syllabus covers several important subjects, from social listening History to the Chemistry of combining paid, owned, and earned media. This 46-page Textbook provides an in-depth review of key concepts, strategies for success, planning action items, and brand examples for practical application.

Read more:

The Social Business Textbook - by Spredfast from Boris Loukanov

via Spredfast

The Noob Guide to Online Marketing

Everything a non-Marketer Needs about Online marketing to Take a Business from Zero to Hero

by Oli Gardner

Oli is Co-founder and Director of Marketing at Unbounce. He is a former creative director & interaction designer and tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward.

Download The Noob Guide to Online Marketing



Download Infographic The Noon Guide to Online Marketing

Strategies for Effective Tweeting

A Statistical Review

Publisher: BUDDY MEDIA

Several years ago, words like Twitter, Tweet, hashtag and Retweet were part of a vocabulary limited to early adopters in social media. Today, it’s hard to watch television, look at an advertisement or walk down the street without seeing a prompt to Tweet or use a particular hashtag.

With a social network that has 140 million active users 1 producing 340 million Tweets per day, Twitter has firmly established itself as a key player in the soci al space, and brands agree.According to research by Buddy Media and global research firm Booz and Co.2, 77% of marketers listed Twitter as one of their top three priority social platforms.Our research reveals that Twitter is particularly powerful at driving “amplification” for brand messages. In fact, 78% of user engagement with a brand’s Tweets is in the form of Retweets,while replies, which form the basis for “conversation,” make up only 2 2% of engagement. Twitter drives a lot of traffic elsewhere on the web, too, as users can also take action on Tweets byclicking links.

According to Buddy Media data, link clicks account for 92% of all user interaction with Tweets. That’s a lot of clicks.As with any social network, it is not enough to simply publish content and hope for the best.Instead, you need to know when to Tweet, what to Tweet and how often to Tweet. That’s why Buddy Media conducted an in-depth study to provide guidance on these topics and more.The result is our latest research report, “Strategies for Effective Tweeting: A Statistical Review.”

Download Strategies for Effective Tweeting

Strategies for Effective Tweeting: A Statistical Review

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