What is The Zero Moment of Truth Marketing Concept?

• How is shopper behavior changing in a digitally powered world?
• What role do new media like social & mobile in shopping?
• How are shoppers’ expectations of the physical retail store changing?
• How does pre-shopping change actual purchasing?

To understand read the "WINNING THE ZERO MOMENT OF TRUTH" - eBook by Jim Lecinski form Google
Foreword by DINA HOWELL - Chief Executive Officer, Saatchi & Saatchi

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Bonus: The Zero Moment of Truth - Think with Google Study Presentation


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More information about ZMOT Marketing Concept

Two Creative Presentations on Marketing 2.0

"When the Readers Become Writers What Do the Writers Become?"
by Edward Boches, Chief Innovation Officer at Mullen and also the Chief Marketing Officer at Springpad.

We’ve gone from being storytellers to marketers who need to master the tools and tactics that will get others to tell stories for us and or create them with us.  As my my friend Mike Arauz likes to remind us, “We tell our friends about your brand not because we like your brand, but because we like our friends.”
We need to ask new questions in order to craft a more relevant brief. And while attention-getting, original, unexpected, entertaining and emotional are still the criteria we use to evaluate creative, we need to make work that is shareable, interactive, participatory, useful and ongoing.


Download "When the Readers Become Writers What Do the Writers Become?"

"Social Media Measurement and ROI: One Company’s Perspective" 
by Maria Poveromo, Director Social Media, Adobe Systems.
Maria's main areas of focus include corporate strategy, governance, measurement, brand engagement, and development of social media best practices. Prior to this role, Maria led the Global Public Relations team at Adobe.

Download "Social Media Measurement and ROI: One Company’s Perspective"

Boris Loukanov Marketing Creative Library – New Life for Old Domain

Some time ago I registered marketingcreative.info domain name without having a clear idea what to do with it. Last 3 years it was  just a static site that automatically feeds posts from interesting sites I follow.
I was recently lit up the idea of a new concept for the site. I decided to transform it to a Marketing Creative Library  - a space for sharing and free download of interesting e-books, white papers and presentations in the field of marketing, creative, new media, design, PR 2.0, Internet communication and new digital technology trends.
All materials that I share for download  (including ePub and MOBI formats - for eReaders) are with Free or Creative Comons license to distribute and non-commercial use. All items are new, updated and hopefully will be useful. Of course I will include some older, but important conceptual materials in the field of contemporary marketing communications.
For more information about me you can visit my sites Boris Domain - the Marketing Creative Space and Boris Loukanov Web Mixer.