27 November, 2020

Two Useful Recourses about Google My Business and Google Reviews

 Google My Business 101 - a guide by Podium 

Local businesses rely on local customers, but local customers have dozens of options on and offline when they make a purchase. Despite all the choices, modern consumers still appreciate the same things— quality, convenience, and customer service. Even though technology has changed people haven’t. Local businesses who meet customer’s expectations will always win. 

This guide outlines everything you need to know about Google My Business—how you can harness its unparalleled strength to generate more website traffic, bolster your reputation, and kick off a new day of explosive growth for your business.

Download  Google My Business 101

Google Reviews 101 - a guide by Podium 

Google Reviews are made up of star ratings (1 to 5 scale) and a written response customers provide about their experience with a local business. For business owners, Google Reviews are a critical component of local marketing. Since Google uses its reviews to influence local search results, mastering Google Reviews will have an immediate impact on the number and types of searches your business shows up for. Beyond local search, Google Reviews have many additional benefits for local businesses.

Download Google Reviews 101

18 June, 2020

Reuters Institute Digital News Report 2020

Reuters Institute for the Study of Journalism Annual Report - Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielse

"...The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low trust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months.

Given the richness of the research, this report can only convey a small part of the data collected and work done. More detail is available on our website, www.digitalnewsreport.org, which contains slidepacks and charts, along with a licence that encourages reuse, subject to attribution to the Reuters Institute.

Making all this possible, we are hugely grateful to our sponsors:
Google News Initiative, BBC News, Ofcom, the Broadcasting Authority of Ireland, the Dutch Media Authority (CvdM), the Media Industry Research Foundation of Finland, the Fritt Ord Foundation in Norway, the Korea Press Foundation, and
Edelman UK, as well as our academic sponsors at the Hans Bredow Institute, the University of Navarra, the University of Canberra, the Centre d’études sur les médias, Quebec, Canada, and Roskilde University in Denmark. We are particularly grateful to the Open Society Foundations, our newest sponsor, which has helped us to expand the report to cover more countries in the Global South this year.
We are also grateful to YouGov, our polling company, who did everything possible to accommodate our increasingly complex requirements and helped our research team analyse and contextualise the data..."

Professor Rasmus Kleis Nielsen
Director, Reuters Institute for the Study of Journalism (RISJ)

Watch the video: the key findings in two minutes:

Download "Reuters Institute Digital News Report 2020"

20 February, 2020

Global Creativity Report 2019 - by Cannes Lions

The leading global resource for benchmarking creativity and effectiveness
with Key Trends & Commentary by WARC

Creativity is Community

Creativity is a unifying force that brings communities together. We see this clearly at Cannes Lions. In 2019 a diverse collective of dedicated experts converged in Cannes to immerse themselves in a rich spread of increasingly diverse creative ideas, and business solutions, from around the globe. Our jurors awarded the very best work and set the creative and effective benchmark for the global industry, from Craft to eCommerce, Sport to Strategy. I’d like to take this opportunity to thank our juries on behalf of every single person who entered.

The published results in this year’s rankings are based entirely on the performance at the Festival. In 2019 we’ve collaborated with our partners at WARC to bring you more in-depth commentary, richer insights and an overview of the key trends and themes that dominated the discussion inside the jury rooms and will go on to help us all navigate the year ahead.

Our analysis, tracked over a significant time period, shows us that the winning work has 26% more people credited than non-winning work. This intelligence tells us that diversity, increased collaboration and a collision of specialisms is driving many of the best performing ideas. Additionally, we found that work that is powered by a long-term collaboration has an award win rate that’s twice the average. Further proof that when we come together, collaborate and forge strong relationships - extraordinary things happen.


Key Trends & Commentary
  • The Communication Track featuring The Titanium Lions
  • The Communication Track featuring The Print & Publishing Lions
  • The Craft Track featuring The Film Craft Lions
  • The Entertainment Track featuring The Entertainment Lions for Music
  • The Experience Track featuring The Creative eCommerce Lions
  • The Good Track featuring The Glass Lions
  • The Health Track featuring The Pharma Lions
  • The Impact Track featuring The Creative Effectiveness Lions
  • The Innovation Track featuring The Innovation Lions
  • The Reach Track featuring The Creative Strategy Lions
The Rankings
  • Specials Awards
  • Brands
  • People
  • Regional
The Grands Prix
  • Grand Prix per Lion

Specials Awards

Download Global Creativity Report 2019