The B2B Marketer’s Guide to Decoding Metrics

e-Book by Marketo

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. To do this, you need to know how to measure the impact of your campaigns, identify which campaigns and channels are your top performers, and understand how the dollars you spend translate into revenue growth. Yet, many marketers struggle to do this in a scalable and repeatable manner. Some of us may have challenges doing it at all.

Metrics don’t just let you to talk a good game, they’re the building blocks of making great decisions and getting marketing the credit it deserves.

Keep calm and measure on!

Download "The B2B Marketer’s Guide to Decoding Metrics": 

New and Updated DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING

All You need to know as a basis about Social Media Marketing circa 2016-2017 - a Must Read Guide by Marketo

Social media is one of the most powerful ways to reach and engage with your buyers today. Because it’s almost universally used - by consumers and brands - social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience.
Social media is now status quo in a business’ digital presence. Now, users expect to see their favorite brands on social media. And that’s why social media plays a critical role in the success of every business.

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. So, it's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyer.

Download THE DEFINITIVE GUIDE TO SOCIAL MEDIA MARKETING 

The Best LinkedIn Marketing Guide 2016

The Sophisticated Marketers'Gude to LinkedIn - by LinkedIn Marketing Solutions Team

"This guide was written with you in mind, the sophisticated marketer. Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue with LinkedIn."

 


Download "The Sophisticated Marketers'Gude to LinkedIn"

The Facebook Ads Benchmark Report 2016

With the global footprint of Salesforce Marketing Cloud and Social.com, sought to provide a benchmarking report for broad trends in the social advertising industry. Spending advertising money without first looking at overarching data is akin to wasting money, particularly in an industry rich with statistics to help guide you. These benchmarks provide a baseline for you to measure your own performance and costs against the performance and costs of others in your country, region and industry. With this knowledge, you can begin to understand where to focus your optimization efforts within a particular market, and ultimately receive more return for your advertising dollar.

As social media advertising continues to gain momentum, and marketers devote more of their budgets to it, the need for market research has become more important. Using Social.com data, Salesforce Marketing Cloud decided to benchmark performance and cost metrics for social advertising, focusing on Facebook advertising, to provide a baseline for key metrics by creative type, industry, and geography.

In this report, you’ll learn:

• Which Facebok ad types deliver the best performance
• Average KPIs such as cost per click and click-through rate for your industry
• Regional and country breakdown of performance and cost benchmarks for Facebook ads

Download "The Facebook Ads Benchmark Report"

The Best Guide about How to Use Instagram for Business

40-page e-book published by HubSpot  and Iconsquare 

With 400 million users and over 80 million posts per day, Instagram for business has become an essential element of social media marketing.

Instagram is a growing channel that will allows you to grow and humanize your brand, recruit future employees, showcase your product, company culture, delight customers, and generate new business. All with images you can create and share!

It’s critical to navigate growing Instagram for your business the right way, which is why we put together this guide on how to set up, grow, and optimize Instagram to increase your audience, followers, leads, customers, and continue down the path of becoming an (even more) lovable brand.

Download "How to Use Instagram for Business"