Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

Download Programmatic Trading White Paper

Extremely Useful Tips for your PPC Campaign

I'd like to present you two White papers which give you very useful tips and practical knowledge about building and developing PPC campaigns. Both published by WordStream

PPC Bid Management Guide - Top Bidding Tips from 10 PPC Experts

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PPC Bid Management Guide from Boris Loukanov

Improving Quality Score: The Value of Being More Relevant

Develop a Systematic, Sustainable Approach to Rasing Quality Score to Increase Exposure, Lower Costs, and Generate More Conversions

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Improving Quality Score - The Value of Being More Relevant from Boris Loukanov