The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them

New extremely useful eBook by Marketo 

Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them.

This ebook cover the eight most common email marketing pitfalls, including those related to deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

By following the tips outlined in this guide, you’ll be well equipped to avoid major email marketing disasters that could hurt your success, sender reputation, and credibility.

Download "The 8 Biggest Mistakes Email Marketers Make..."

The Essential Guide to Online Marketing - New Fifth Edition

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

Download eMarketing: The Essential Guide to Online Marketing (pdf)

 
eMarketing: The Essential Guide to Online Marketing 
(Fifth Edition) 
by Rob Stokes and the Minds of Quirk
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Quirk eMarketing (Pty) Ltd.

All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

Must Read: Definitive Guide to Engaging Email Marketing

A 155 page extremely useful eBook by Marketo

Written By:
Jon Miller - VP of Marketing, Marketo
@jonmiller

DJ Waldow - Waldow Social
@DJwaldow

Additional Contributors:

Dayna Rothman - Content Marketing Manager, Marketo
@dayroth

Caitlin Roberson - Wordisseur

Designed By:

Davis Lee - Creative Director, Marketo

Lynn-Kai Chao - Graphic Designer, Marketo


TABLE OF CONTENTS

• Why Should I Read the Definitive Guide to Engaging Email Marketing?
• Part One: What is Engaging Email?
• Part Two: Trusted
• Part Three: Always Relevant
• Part Four: Conversations, Not Campaigns
• Part Five: Coordinated Across Channels
• Part Six: Strategic - The New Metrics for Email
• Part Seven: Graduating from ESP to Marketing Automation
• Appendix: Email Marketing Experts
• Appendix: Reference Links
• About Marketo

Download Definitive Guide to Engaging Email Marketing 

The Noob Guide to Online Marketing

Everything a non-Marketer Needs about Online marketing to Take a Business from Zero to Hero

by Oli Gardner

Oli is Co-founder and Director of Marketing at Unbounce. He is a former creative director & interaction designer and tends to use metaphor more than he probably should in his writing. He likes it when you jump in the conversation by commenting and finds writing in the 3rd person like this slightly awkward.

Download The Noob Guide to Online Marketing



Download Infographic The Noon Guide to Online Marketing

All You Need to Know about Twitter

Twitter open up advertising for small business this week.

In the following 3 Twitter Guides you will learn all you have to know about Twitter and how to use it for business.

For tips and best practices on using Twitter for your small business, download "Twitter for Small Business guide" written by Twitter team. 

 


Other interesting Twitter Guides: 

Download "How to Use Twitter for Business - An Introductory Guide" written by HubSpot 

 


Download "The Complete Guide to Twitter" written by Mark O'Neill