Build Brilliant Brands

 Advice from 22 of the world's leading marketers - by the Facebook EMEA Client Council

“Build Brilliant Brands” brings together practical advice, insight and opinion from 22 EMEA marketing experts, focusing on the fundamentals of marketing, the current trends shaping the industry, and the things holding us back. In other words: what hasn’t changed in marketing, what’s changing, and what needs to change — the three sections that make up this book.

With 22 voices from some of the most innovative and creative companies, come 22 unique experiences and points of view, each formed through decades of working at the top of the industry."

Nicola Mendelsohn, VP EMEA, Facebook

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Micro-Moments: Your Guide to Winning the Shift to Mobile

Micro-Moments as the New Battleground for Brands - eBook by Google

Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

Thanks to mobile, micro-moments can happen anytime, anywhere.
In those moments, consumers expect brands to address their needs with real-time relevance.
Here’s a complete guide with strategies, insights and customer examples for mastering micro-moments.


Download "Micro-Moments: Your Guide to Winning the Shift to Mobile"