Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.
Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.
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