The Best Guide to Online Paid Media for Dummies

The 2016 Inbound Marketer’s Guide to Paid Media by Kuno Creative

Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But for paid content distribution to work, it must follow inbound philosophy.

These powerful distribution channels offer immense filtering capabilities to zero in on specific groups and individuals. Once campaigns launch, track and measure results to gain new insights on your target audience and which campaigns resonate best with them. Feed this information back into your content marketing strategy to refine content, better connect with audiences and maximize the efficacy of each campaign.

These are just a few of the many paid content distribution channels and platforms at your disposal. Deciding which to implement will depend entirely on where your target audiences spend their time and your specific marketing goals. Don’t limit yourself to a single paid content distribution channel. Extend your creativity to many and observe which channels work best for you and your audiences.

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The Best Guide about How to Use Instagram for Business

40-page e-book published by HubSpot  and Iconsquare 

With 400 million users and over 80 million posts per day, Instagram for business has become an essential element of social media marketing.

Instagram is a growing channel that will allows you to grow and humanize your brand, recruit future employees, showcase your product, company culture, delight customers, and generate new business. All with images you can create and share!

It’s critical to navigate growing Instagram for your business the right way, which is why we put together this guide on how to set up, grow, and optimize Instagram to increase your audience, followers, leads, customers, and continue down the path of becoming an (even more) lovable brand.

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The Future of Marketing: Six Visionaries Speak

Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.

Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.

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51 Things Your Mother Taught You about Inbound Marketing

Worth Reading eBook - A marketing Primer for the Social Age

Published by: DigitalRelevance 
Author: Chad Pollitt
Foreward: Kevin Bailey
Editors: Shari Finnell, Sharmin Kent

"Think of all the things your mother told you as you were growing up. You can probably rattle off dozens of comments she made on a regular basis, like, “Am I talking to a brick wall?” or “Eat your vegetables.” She taught you manners and gave you guidance on how to be a successful, vibrant and healthy adult. While it may not have seemed like it at the time, that was probably her ultimate goal.
In the same way, inbound marketing is trying to teach marketers, marketing departments and brands a few manners.
Your mother would probably tell you it’s inconsiderate and rude to interrupt someone. However, since its inception, marketing has been a total exercise in interruption (rudeness) — until now..."

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How to Analyze the Facebook Metrics that Matter?

The Complete Guide to Facebook Analytics

Extremely useful 70 page eBook by Simply Measured

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 Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place.

Technorati Media 2013 Digital Influence Report

According to brand marketers,social spend in 2013 will increase substantially. Despite this increase, however, spending on social makes up only one-tenth of brands’ total digital budget. On the flip side, blogs still are one of the most influential mediums, ranking high with consumers for trust, popularity and influence. The disconnect between brand marketers and influencers is a result of a challenge they both face – a lack of uniform metrics to effectively measure the success of influencer marketing campaigns.
At present, brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers first, yet influencers are not well represented in these indices. Furthermore, when gauging the success of campaigns, where influencers are monitoring traffic/pageviews, brand marketers are measuring Facebook likes.
Looking at social platforms, Facebook and Twitter are the most popular social platforms for bloggers, which are the platforms that generate the majority of blog referrals and shares, as well as those from which bloggers are generating revenue. For consumers, YouTube, Facebook and Google+ are the most popular platforms. As for brands, 90 percent have a presence on Facebook, closely followed by Twitter and YouTube, but Google+ was not as popular a platform.

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Technorati 2013 Digital Influence Report from Boris Loukanov

The Social Business Textbook Must Read!

By their very nature, social media and thus social business are constantly evolving and social practitioners must sprint to keep up. And social is growing; brands now rely on an average of 29 employees to manage over over 20,000 daily interactions across 50 social accounts.

While social media practitioners must continue to expect and adapt to change, it is important to take note of the lessons we have already learned and to bring new members of growing social teams up to speed.
The Spredfast Social Business Textbook establishes a foundational curriculum that gets back to basics, outlining eight major social business concepts with thorough explanations, textbook examples, and thought-provoking questions throughout to assess social media aptitude.
The Spredfast Social Business Textbook syllabus covers several important subjects, from social listening History to the Chemistry of combining paid, owned, and earned media. This 46-page Textbook provides an in-depth review of key concepts, strategies for success, planning action items, and brand examples for practical application.

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The Social Business Textbook - by Spredfast from Boris Loukanov

via Spredfast

Social Media Plan and The End of Outbound Marketing

Social Media Tactical Plan 

 a useful e-book by Marketo

" This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness"

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Sample Social Media Tactical Plan from Boris Loukanov

Read also:

The End Of Outbound Marketing As We Know It: Why you will be able to market yourself in 2013 

e-book by Tomorrow People

"So throw away that old marketing manual, ignore what the outdated marketers are telling you and embrace the future. It's bright. It's Inbound."

Download it: 

The End Of Outbound Marketing As We Know It from Boris Loukanov

The Content Marketing Manifesto

The Content Marketing Manifesto - Your Key to Inbound Marketing Success 

by Kuno Creative

The Content Marketing Manifesto is a fantastic resource for not only the best stats in content marketing, but for getting started the right way."

-Joe Pulizzi, Founder & Executive Dir. of the Content Marketing Institut

Download  The Content Marketing Manifesto

The Content Marketing Manifesto