The IAB 2017 Guide to Digital Video Advertising

Practical Advice For Cross-Platform Digital Video Advertising

The current video landscape is being transformed by the confluence of technological innovation and consumer behavior shifts. This new media landscape created by the TV-video shift is increasingly automated, data-driven, addressable, and accountable, where audience is as important as content and context. The perceived dichotomies of television vs. video, broadcast vs. cable, and desktop vs. mobile are breaking down under the pressure of an accelerated convergence of technologies and markets. In a world of endless choices, accessibility, quality content and user experiences are key.

The 2017 Practical Guide to Digital Video Advertising was developed by the Digital Video Committee, a working group of the IAB Digital Video Center of Excellence, primary forum for discussing and addressing the challenges that arise from delivering video content and advertising.
This comprehensive, practical guide to the current state of digital video is the centerpiece of the working group’s educational mission.

See more on the topic here.

Download The IAB 2017 Guide to Digital Video Advertising 

IAB GUIDE TO DIGITAL VIDEO ADVERTISING from Boris Loukanov

All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors

As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.

Download "7 Dynamics Transforming TV"



Download "Reaching Audiences Across Screens"



Download "The Promise of Programmatic TV"



Download "How TV's Migration to the Cloud Might Upend TV As We Know It"

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"

The Art and Science of Data-driven Journalism - Read the Bible of Modern Generation of Journalists

The Art and Science of Data-driven Journalism by Alexander Benjamin Howard

Alexander B. Howard

A Must Read Book published by Columbia Journalism School and TOW CENTER FOR DIGITAL JOURNALISM 

When journalists combine new technology with narrative skills, they can deliver context, clarity, and a better understanding of the world around us.

Recommendations and Predictions:

1. Data will become even more of a strategic resource for media.
2.  Better tools will emerge that democratize data skills.
3. News apps will explode as a primary way for people to consume data journalism.
4. Being digital first means being data-centric and mobile-friendly.
5. Expect more robo-journalism, but know that human relationships and storytelling still matter.
6. More journalists will need to study social science and statistics.
7. Data journalism will be held to higher standards for accuracy and corrections.
8. Competency in security and data protection will become more important.
9. Audiences will demand more transparency on reader data collection and use
10. Conflicts will emerge over public records, data scraping, and ethics.
11. Collaboration will arise with libraries and universities as archives, hosts, and educators.
12. Expect data-driven personalization and predictive news in wearable interfaces.
13. More diverse newsrooms will produce better data journalism.
14. Be mindful of data-ism and bad data. Embrace skepticism.

Download "The Art and Science of Data-driven Journalism"