Global Social Media Trends 2023

 How brands are building community online and leveraging social media for business growth — featuring new data from 1,200+ global marketers and insights from the Brandwatch Consumer Research platform - report by HubSpot & BrandWatch

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Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.

People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.

In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

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The Best LinkedIn Marketing Guide 2016

The Sophisticated Marketers'Gude to LinkedIn - by LinkedIn Marketing Solutions Team

"This guide was written with you in mind, the sophisticated marketer. Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue with LinkedIn."

 


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KPCB Internet Trends 2016 Report

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
• Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
• Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
• Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
• The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

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