All You Need To Know About Chatbots For Business

The Conversational Business - How Chatbots Will Reshape Digital Experiences

e-Book by Susan Etlinger from Altimeter, a Prophet Company

For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces.
The interviewed industry leaders identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation.
The main focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the
real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.

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THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

eBook by By Susan Etlinger, published by Altimeter Group

This report lays out the current state of AI for business, describes primary and emerging use cases, and states the risks, opportunities, and organizational considerations that businesses are facing. It concludes with recommendations for companies thinking about applying AI to their own organizations and a look at some of the business, legal, and technical trends that are likely to shape the future.

Susan Etlinger has a diverse background in strategic planning within corporations and agencies. Her TED talk on Big Data has been viewed more than 1 million times. She is a frequent speaker on data, AI and digital ethics, was named a LinkedIn “Top Voice” of 2016, and has been extensively quoted in media outlets worldwide.
She is Analyst in Altimeter Company.


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