The Facebook Ads Benchmark Report 2016

With the global footprint of Salesforce Marketing Cloud and Social.com, sought to provide a benchmarking report for broad trends in the social advertising industry. Spending advertising money without first looking at overarching data is akin to wasting money, particularly in an industry rich with statistics to help guide you. These benchmarks provide a baseline for you to measure your own performance and costs against the performance and costs of others in your country, region and industry. With this knowledge, you can begin to understand where to focus your optimization efforts within a particular market, and ultimately receive more return for your advertising dollar.

As social media advertising continues to gain momentum, and marketers devote more of their budgets to it, the need for market research has become more important. Using Social.com data, Salesforce Marketing Cloud decided to benchmark performance and cost metrics for social advertising, focusing on Facebook advertising, to provide a baseline for key metrics by creative type, industry, and geography.

In this report, you’ll learn:

• Which Facebok ad types deliver the best performance
• Average KPIs such as cost per click and click-through rate for your industry
• Regional and country breakdown of performance and cost benchmarks for Facebook ads

Download "The Facebook Ads Benchmark Report"

Key Trends in Social Media for 2015

Presentation by Marshall Manson & James Whatley from Social@Ogilvy

At the close of 2013, Marshall Manson, managing director of Social@Ogilvy EMEA, and James Whatley, social media director of Ogilvy & Mather Advertising London, put their heads together and came up with their 2014 trend predictions for the year ahead.

This document outlines a brief review of those ideas as well as a more in-depth look at the thoughts, trends and predictions for next year, 2015.

Download Key Trends in Social Media for 2015