10 Key Marketing Trends for 2017

And Ideas for Exceeding Customer Expectations - a paper by IBM Marketing Cloud

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.

In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.
You’ll find entries ranging across channels (mobile, social, email), technologies (cognitive, advertising, analytics) and strategies (customer success, center-brain marketing, buyer journeys).

Download 10 Key Marketing Trends for 2017

The Most Contagious Ideas of the Year 2013

Extremely valuable report about most creative and most contagious ideas of 2013.Created by Contagious Communications  in partnership with Fleisman Hillard.

Welcome to the 2013 Most Contagious report, annual review of the trends, technologies and creative innovations that have influenced
brands and shaped the marketing industry over the past 12 months and will continue to evolve in 2014...
The Most Contagious work, ideas and trends of the year, we’ve seen brands further weave themselves into the fabric of consumer culture and address issues that extend beyond the realms of marketing.
Paul Kemp-Robertson

Co-founder and editorial director, Contagious

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The most contagious ideas of the year 2013 by Boris Loukanov

Brands are Publishers Now

Two useful documents about Branding 2.0

Consumer behavior is undergoing a rapid change. The person who yesterday “surfed the web” today flits across a panoply of screens, sites, channels, and devices, often simultaneously, or very near so. Logos pervade consumers’ lives, from the programs they watch to the billboards they pass, to the clothing they wear. The average person sees some 3,000 brand impressions every day.

The media and information they consume might originate in traditional media, social media, advertising, or - with increasing frequency - a hybrid of all three. 

Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey. Brands are challenged to intercept this elusive customer and cut through the media clutter, regardless of whatever channel or medium consumers are engaged with. Converged media will happen and is happening; if marketers do not take action, the effectiveness of marketing efforts will suffer.

The Converged Media Imperative:

How Brands Must Combine Paid, Owned, and Earned Media

eBook by Rebecca Lieb & Jeremiah Owyang with Jessica Groopman & Chris Silva

via Altimeter group

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The Converged Media Imperative

Brands As Publishers:

15 Market Leaders That Get Content Right

eBook by newscred.com

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Brands As Publishers

Seth Godin: The Circles of Modern Marketing

Very important marketing diagram published Seth Godin in his blog. 

It is to remind us some valuable truths about XXI century modern Marketing concept. 

First: Marketing is NOT Advertising! 

And many more...

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What is The Zero Moment of Truth Marketing Concept?

• How is shopper behavior changing in a digitally powered world?
• What role do new media like social & mobile in shopping?
• How are shoppers’ expectations of the physical retail store changing?
• How does pre-shopping change actual purchasing?

To understand read the "WINNING THE ZERO MOMENT OF TRUTH" - eBook by Jim Lecinski form Google
Foreword by DINA HOWELL - Chief Executive Officer, Saatchi & Saatchi

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Bonus: The Zero Moment of Truth - Think with Google Study Presentation


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More information about ZMOT Marketing Concept

In the Begining was...The Cluetrain Manifesto

The Cluetrain Manifesto actualy started the Revolution in the field of modern marketing and business in general, provokoed the big change which came with the powerful development of the Internet and Digital technologies. It began as a Cluetrain website in 1999 when the authors - Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace.

Twelve years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all.

The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that changes will be required from organizations as they respond to the new marketplace environment.

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