All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

Extremely Useful Tips for your PPC Campaign

I'd like to present you two White papers which give you very useful tips and practical knowledge about building and developing PPC campaigns. Both published by WordStream

PPC Bid Management Guide - Top Bidding Tips from 10 PPC Experts

Download it:

PPC Bid Management Guide from Boris Loukanov

Improving Quality Score: The Value of Being More Relevant

Develop a Systematic, Sustainable Approach to Rasing Quality Score to Increase Exposure, Lower Costs, and Generate More Conversions

Download it:

Improving Quality Score - The Value of Being More Relevant from Boris Loukanov