About Social CRM and Social Customer Lifecycle

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the common challenges to marrying social data to the CRM.

• Gather more accurate data 
• Learn who your customers really are 
• Drive stronger marketing initiatives 
• Unite your organization 
• Overcome common challenges  

Why Your CRM Needs to Go Social

Whitepaper by offerpop

Download it:

Engaging Consumers Where It Matters Most

How to Win Fans and Influence People In Today’s 

“Social Customer Lifecycle“

Whitepaper by Wildfire (division of Google)

According to global study of 28,000 consumers in 56 countries conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising, second only to “recommendations from people I know”. This means that consumers are looking to information from their peers and networked connections, offline and online, to assist in evaluating and choosing between options while making purchase decisions.

Download it:

Social Media Plan and The End of Outbound Marketing

Social Media Tactical Plan 

 a useful e-book by Marketo

" This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness"

Download it:

 

Sample Social Media Tactical Plan from Boris Loukanov

Read also:

The End Of Outbound Marketing As We Know It: Why you will be able to market yourself in 2013 

e-book by Tomorrow People

"So throw away that old marketing manual, ignore what the outdated marketers are telling you and embrace the future. It's bright. It's Inbound."

Download it: 

The End Of Outbound Marketing As We Know It from Boris Loukanov

Marketing 2.0 Quotes from the Pros

Two interesting Marketing 2.0 eBooks to your attention:

"101 Awesome Marketing Quotes" - HubSpot Edition

and "Social Media probook 2011/2012" - published by Eloqua.

Download "101 Awesome Marketing Quotes"




Download "Social Media probook 2011/2012"

Boris Loukanov Marketing Creative Library – New Life for Old Domain

Some time ago I registered marketingcreative.info domain name without having a clear idea what to do with it. Last 3 years it was  just a static site that automatically feeds posts from interesting sites I follow.
I was recently lit up the idea of a new concept for the site. I decided to transform it to a Marketing Creative Library  - a space for sharing and free download of interesting e-books, white papers and presentations in the field of marketing, creative, new media, design, PR 2.0, Internet communication and new digital technology trends.
All materials that I share for download  (including ePub and MOBI formats - for eReaders) are with Free or Creative Comons license to distribute and non-commercial use. All items are new, updated and hopefully will be useful. Of course I will include some older, but important conceptual materials in the field of contemporary marketing communications.
For more information about me you can visit my sites Boris Domain - the Marketing Creative Space and Boris Loukanov Web Mixer.