Key Trends in Social Media for 2015

Presentation by Marshall Manson & James Whatley from Social@Ogilvy

At the close of 2013, Marshall Manson, managing director of Social@Ogilvy EMEA, and James Whatley, social media director of Ogilvy & Mather Advertising London, put their heads together and came up with their 2014 trend predictions for the year ahead.

This document outlines a brief review of those ideas as well as a more in-depth look at the thoughts, trends and predictions for next year, 2015.

Download Key Trends in Social Media for 2015

A Managers Guide to Assessing the Impact of Government Social Media Interactions

A Must Read e-Book for managers, government officers and PR Professionals

Prof. Ines Mergel

Author: Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University.

Published by IBM Center for The Business of Government.
IBM Center for The Business of Government stimulates research and facilitates discussion of new approaches to improving the effectiveness of government at the federal, state, local, and international levels.

While government currently focuses on “push” techniques to provide information from government publications, Professor Mergel speculates that the next big challenge will be to measure the extent to which government actively engages the public to gain access to citizen views and expertise. Professor Mergel envisions increased bi-directional citizen participation in which agencies actively “pull in” content through new forms of social media, including crowdsourcing.

Download "A Manager’s Guide to Assessing the Impact of Government Social Media Interactions"



Download more useful e-Book published by IBM Center for The Business of Government:

• A Manager’s Guide for Using Twitter in Government - author prof. Ines Mergel
• Using Wikis in Government: A Guide for Public Managers - author prof. Ines Mergel
• Using Crowdsourcing In Government - author Daren C. Brabham

Social Media Plan and The End of Outbound Marketing

Social Media Tactical Plan 

 a useful e-book by Marketo

" This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness"

Download it:

 

Sample Social Media Tactical Plan from Boris Loukanov

Read also:

The End Of Outbound Marketing As We Know It: Why you will be able to market yourself in 2013 

e-book by Tomorrow People

"So throw away that old marketing manual, ignore what the outdated marketers are telling you and embrace the future. It's bright. It's Inbound."

Download it: 

The End Of Outbound Marketing As We Know It from Boris Loukanov

Brands are Publishers Now

Two useful documents about Branding 2.0

Consumer behavior is undergoing a rapid change. The person who yesterday “surfed the web” today flits across a panoply of screens, sites, channels, and devices, often simultaneously, or very near so. Logos pervade consumers’ lives, from the programs they watch to the billboards they pass, to the clothing they wear. The average person sees some 3,000 brand impressions every day.

The media and information they consume might originate in traditional media, social media, advertising, or - with increasing frequency - a hybrid of all three. 

Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey. Brands are challenged to intercept this elusive customer and cut through the media clutter, regardless of whatever channel or medium consumers are engaged with. Converged media will happen and is happening; if marketers do not take action, the effectiveness of marketing efforts will suffer.

The Converged Media Imperative:

How Brands Must Combine Paid, Owned, and Earned Media

eBook by Rebecca Lieb & Jeremiah Owyang with Jessica Groopman & Chris Silva

via Altimeter group

Download it:

The Converged Media Imperative

Brands As Publishers:

15 Market Leaders That Get Content Right

eBook by newscred.com

Download it:

Brands As Publishers

6 Good Examples of Corporate Social Media Guidelines

Here are some really good examples of Social Media Guidelines especially for corporate implementation: BBC, British Government, U.S. Department of the Interior, SAP, Porter Novelli and a white paper on the same topic by Microsoft Advertising.

Download  BBC News: Social media guidance

Download British Government Template Twitter strategy for Government Departments


Download U.S. Department of the Interior Social Media Guidebook


Download SAP Social Media Participation Guidelines


Download Porter Novelli Blogging & Social Media Policy


Download Learn and Earn - A B2B Social Media White Paper from Microsoft Advertising