Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.

People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.

In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

DOWNLOAD "34 Digital Advertising Myths"

The Definitive Guide to Account-based Marketing

111 pages eBook by Marketo 

Account-based marketing (ABM) is a strategic approach that organizations—from marketing to sales to customer support—are implementing to target and engage their audience and drive revenue across the business.
Rather than marketing broadly across a large number of organizations, companies that employ an ABM strategy focus their resources on a targeted set of accounts and look to deliver strategic, orchestrated campaigns personalized to those accounts—whether they’re prospective or existing customers. While both broad-based demand generation and account-based marketing strategies have their benefits, account-based marketing is the most effective when you need to focus your time and efforts on high-value accounts. That’s because the accounts that you target with ABM are strategic.

Account-based marketing (ABM) is not new, but it is experiencing a resurgence in the marketplace. In the past, it was difficult to scale ABM initiatives due to the high level of personalization it requires. With advances in technology, ABM is now more scalable so more organizations, often led by the marketing team, are implementing an ABM strategy to drive higher value outcomes.

Download "The Definitive Guide to Account-based Marketing"

The 8 Biggest Mistakes Email Marketers Make & How to Avoid Them

New extremely useful eBook by Marketo 

Even the most seasoned email marketers have made mistakes. But the biggest mistake of all is not knowing what the biggest mistakes are so that you can avoid or fix them.

This ebook cover the eight most common email marketing pitfalls, including those related to deliverability, subject lines, design, and more, to help you understand how to avoid or fix them.

By following the tips outlined in this guide, you’ll be well equipped to avoid major email marketing disasters that could hurt your success, sender reputation, and credibility.

Download "The 8 Biggest Mistakes Email Marketers Make..."

KPCB Internet Trends 2016 Report

The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at the following:

• Global Internet users have surpassed 3B; India has supplanted the US as the world’s second-largest Internet market.
• Internet user growth remains consistent (led by acceleration in India), while smartphone user and shipment growth have slowed.
• In the face of a slowing global economy, key macro growth drivers from the past 2 decades are less certain.
• Internet advertising (particularly via mobile) continues to grow, but so does ad-blocking, pushing the envelope on development of more innovative ad formats.
• New online-first brands have rapidly grown in popularity for the millennial generation with their focus on omni-channel and personalized distribution strategies.
• In communication, video and images shared are growing as a means of storytelling; creators, consumers, and advertisers are taking part.
• Messaging has evolved from simple, expressive conversation to business-focused use cases, with Asian platforms often leading the way.
• More efficient and often more convenient than typing, voice-based interfaces are ramping quickly and creating a new paradigm for human-computer interaction.
• Transportation is being re-imagined, as the rise of car computerization, autonomous driving, and sharing transform our understanding of mobility.
• Looking to China, Internet leadership continues, as the country boasts global innovation powerhouses in e-commerce, messaging, travel, financial services, and on-demand transportation.
• The proliferation of data generated by a multitude of devices has fostered tremendous business opportunity, but privacy concerns abound.

See Video:

Download KPCB Internet Trends 2016 Report:

Brand New Research about Tech Trends 2016

Innovating in the Digital Era - Report by Deloitte University Press 

"In a business climate driven by powerful digital forces, disruption, and rapid-fire innovation, every company is now a technology company. Whereas technology was traditionally confined largely to operations and execution, its digital expression now informs all aspects of business, from ideation to delivery. We witness daily how it drives product design, upends venerable business models, and rewires competition...
The theme of this year’s report is innovating in the digital era, which is inspired by the opportunities today’s CIOs—across industries, geographies, and company sizes—have to shape tomorrow for every corner of their organizations by transforming “business as usual.” These leaders are in a rare position to imagine a future, and then harness innovation to build it responsibly from the realities of today...

Tech Trends features perspectives from client executives, industry and academic luminaries, and our global network of Deloitte professionals, all exploring major trends that are helping organizations innovate in the digital era. We also examine the roadmaps and investment priorities of start-ups, venture capitalists, and leading technology vendors...
Over the next 18–24 months, the only constant may be the specter of constant change. Amid this turmoil, organizations that can confidently and purposefully harness technology trends will find great opportunities to refocus, to revitalize, or even to inspire. Think beyond incremental adoption patterns. Look not only for ways to do familiar things differently, but also to do fundamentally
different things. Launch new processes, products, and services, and seek out new ways to compete. No matter what the scope, the time for you to act is now. Build tomorrow, starting today."

Download "Tech Trends 2016 - Innovating in the digital era

The Ultimate Guide to Content Marketing and Influencer Strategy by Traackr

or How to Build Relationships and Create Content That Drive Business Impact 

"Influencer marketing and content marketing can't exist without each other. Without influence, content you produce stays stealth and won’t have impact.

This guide shows you how these two digital marketing practices fit together. It cover how to harness your influencer strategy to inform your content marketing so you’ll know which topics and convfit  ersations have the greatest impact on your objectives."

Download "The Ultimate Guide to Content Marketing & Influencer Strategy"


This eBook is written by Traackr - influencer marketing platform

Read also: "THE MANY FACES OF INFLUENCE" - Traackr’s tips for understanding influencer types and knowing the best ways to engage them.

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors

As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.

Download "7 Dynamics Transforming TV"



Download "Reaching Audiences Across Screens"



Download "The Promise of Programmatic TV"



Download "How TV's Migration to the Cloud Might Upend TV As We Know It"

The Internet of Things - Cool Presentation by Vala Afshar

The Internet of Things (IoT) is simply a concept wherein machines and everyday objects are connected via the Internet. Within the IoT, devices are controlled and monitored remotely and usually wirelessly. IDC predicts that the IoT will include 212 billion things globally by the end of 2020. That sounds like a big number, but for context, in 2014 there are over 10 quadrillion ants on the planet.

Although ants are not yet members of the IoT, Wifi-connected bees are now in development to help with pollination. MIT is working on smart sand that will be able to move and duplicate 3D objects, and Harvard has already developed 1000-robot swarms. Throw in smart dust motes and IDC's 212 billion IoT device estimate begins to look conservative.

The benefits, based solely on products that exist today, let alone the unimagined combinations of emerging capabilities, are tremendous. More than ever the smartphone has become the remote control for life. Data is available at your fingertips on everything imaginable. But there are a number of challenges and disruptions ahead. These challenges include technical issues, business issues, requirements for new and evolving skill sets, legal and legislative difficulties, and social complexities.

See The Presentation:

Internet of Things from Vala Afshar

Vala Afshar is the Chief Marketing Officer for Extreme Networks and Huffington Post and InformationWeek blogger.  He is the author of "The Pursuit of Social Business Excellence".

DIGITAL TRANSFORMATION - A Must Read Report by Altimeter Group

"In an era of “DIGITAL DARWINISM” where technology, society, and business models rapidly evolve, customer experience is often elusive."

The research details what digital transformation is, how companies are embracing change, and the challenges and opportunities that emerge throughout the process. Through a series of interviews with digital strategists and executives at some of the world’s leading brands, The report explores the role of new customer behaviour and disruptive technology in influencing how organizations evolve. The findings represent important trends and goals in digital transformation that benefit all businesses seeking to adapt to digital markets in meaningful ways.

Altimeter Group set out to learn how digital technologies are impacting customer behavior and how businesses are responding to these changes. We learned about the human side of business transformation, the catalysts for heading on a new journey, the challenges these companies face, and the benefits they are starting to realize.

AUTHOR: BRIAN SOLIS, PRINCIPAL ANALYST
Brian Solis (@briansolis) is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations and technology vendors to research the state and direction of markets, competitors, and customer behavior. Through the use of proven frameworks and best practices, Solis analyzes trends, opportunities, capabilities, and areas for improvement to align new media initiatives with business priorities.

EDITOR: CHARLENE LI, FOUNDER, ANALYST
Charlene Li (@charleneli) is Founder of Altimeter Group and the author of the New York Times bestseller, "Open Leadership". Formerly, Li was Vice President and Principal Analyst at Forrester Research and a Consultant with Monitor Group.

CONTRIBUTING AUTHOR: JAIMY SZYMANSKI, SENIOR RESEARCHER
Jaimy Szymanski (@jaimy_marie) is a Senior Researcher with Altimeter Group. Her research interests lie in social TV, gamification, digital influence, and consumer mobile.

Altimeter is a research and consulting firm that helps companies understand and act on disruption. In addition to publishing research, Altimeter Group analysts speak and provide strategy consulting on trends in digital transformation, social business, data disruption and content marketing strategy.

Download DIGITAL TRANSFORMATION Report