19 May, 2013

AD Classic: Scientific Advertising by Claude Hopkins

"Scientific Advertising" by Claude Hopkins (1923)

The free e-book brought to you by The Copywriter’s Roundtable 

Claude Hopkins

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."
David Ogilvy

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01 May, 2013

The Big Idea: Creating Shared Value

Michael E. Porter is a leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility; Generally recognized as the father of the modern strategy field, as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness.He is the Bishop William Lawrence University Professor, based at Harvard Business School. His last visionary concept is about Creating Shared Value (developed together with Mark Kramer)
More info: Boris Domain & Harvard Kennedy School

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