KANTAR’S CREATIVE EFFECTIVENESS AWARDS 2022

 Revealing the world’s most creative and effective ads

Kantar is the world’s leading evidence-based insights and consulting company.

They have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. 

Kantar Creative Effectiveness Awards prove that agencies and clients are supremely adaptable to a changing world: they continue to apply creativity in new media formats and in channels that are fast being digitized. 

DOWNLOAD GUIDE FOR THE THIRD YEAR OF KANTAR’S CREATIVE EFFECTIVENESS AWARDS

Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.

People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.

In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

DOWNLOAD "34 Digital Advertising Myths"

The Best Guide to Online Paid Media for Dummies

The 2016 Inbound Marketer’s Guide to Paid Media by Kuno Creative

Paid content distribution is a bridge above the swelling sea of content that connects brands with target audiences to help the right information find the right people. But for paid content distribution to work, it must follow inbound philosophy.

These powerful distribution channels offer immense filtering capabilities to zero in on specific groups and individuals. Once campaigns launch, track and measure results to gain new insights on your target audience and which campaigns resonate best with them. Feed this information back into your content marketing strategy to refine content, better connect with audiences and maximize the efficacy of each campaign.

These are just a few of the many paid content distribution channels and platforms at your disposal. Deciding which to implement will depend entirely on where your target audiences spend their time and your specific marketing goals. Don’t limit yourself to a single paid content distribution channel. Extend your creativity to many and observe which channels work best for you and your audiences.

Download The 2016 Inbound Marketer’s Guide to Paid Media 

Everything You Need to Know about Programmatic Trading

An IAB Europe White Paper

In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research1 with WARC and AppNexus, IAB Europe polled more than 600 publishers, advertisers and agencies across the frontline of the advertising industry in Europe, and found that 89% of them believe that Programmatic will have a significant impact on digital advertising; 30% expect it to be dominant!

See also "New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising"

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