All You Need To Know About Chatbots For Business

The Conversational Business - How Chatbots Will Reshape Digital Experiences

e-Book by Susan Etlinger from Altimeter, a Prophet Company

For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces.
The interviewed industry leaders identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation.
The main focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the
real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.

Download "The Conversational Business - How Chatbots Will Reshape Digital Experiences"

THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

eBook by By Susan Etlinger, published by Altimeter Group

This report lays out the current state of AI for business, describes primary and emerging use cases, and states the risks, opportunities, and organizational considerations that businesses are facing. It concludes with recommendations for companies thinking about applying AI to their own organizations and a look at some of the business, legal, and technical trends that are likely to shape the future.

Susan Etlinger has a diverse background in strategic planning within corporations and agencies. Her TED talk on Big Data has been viewed more than 1 million times. She is a frequent speaker on data, AI and digital ethics, was named a LinkedIn “Top Voice” of 2016, and has been extensively quoted in media outlets worldwide.
She is Analyst in Altimeter Company.


DOWNLOAD THE AGE OF AI - How Artificial Intelligence Is Transforming Organizations

10 Key Marketing Trends for 2017

And Ideas for Exceeding Customer Expectations - a paper by IBM Marketing Cloud

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.

In this white paper, 10 marketing experts from IBM – along with four partners – share their thoughts on the key marketing trends for 2017 with an eye toward keeping you ahead of the shifts that are rapidly transforming the industry and reshaping customer demands.
You’ll find entries ranging across channels (mobile, social, email), technologies (cognitive, advertising, analytics) and strategies (customer success, center-brain marketing, buyer journeys).

Download 10 Key Marketing Trends for 2017

Social Brands - the Future of Marketing?

Really useful eBook by Simon Kemp and "We Are Social"

The brands that actively involve their audiences in the creation of value are best placed to succeed in an evermore connected world.

This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

The 8 principles of social brands:

• Social equity drives brand equity
• Communities have more value than platforms
• All your marketing must add value
• Go mobile or stand still
• Evolve from big ideas to leitmotifs
• Move from selective hearing to active listening
• Experiences are the new products
• CSR must evolve into civic engagement

Learn more and...

Download "Social Brands - the Future of Marketing"

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors

As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.

Download "7 Dynamics Transforming TV"



Download "Reaching Audiences Across Screens"



Download "The Promise of Programmatic TV"



Download "How TV's Migration to the Cloud Might Upend TV As We Know It"

The Internet of Things - Cool Presentation by Vala Afshar

The Internet of Things (IoT) is simply a concept wherein machines and everyday objects are connected via the Internet. Within the IoT, devices are controlled and monitored remotely and usually wirelessly. IDC predicts that the IoT will include 212 billion things globally by the end of 2020. That sounds like a big number, but for context, in 2014 there are over 10 quadrillion ants on the planet.

Although ants are not yet members of the IoT, Wifi-connected bees are now in development to help with pollination. MIT is working on smart sand that will be able to move and duplicate 3D objects, and Harvard has already developed 1000-robot swarms. Throw in smart dust motes and IDC's 212 billion IoT device estimate begins to look conservative.

The benefits, based solely on products that exist today, let alone the unimagined combinations of emerging capabilities, are tremendous. More than ever the smartphone has become the remote control for life. Data is available at your fingertips on everything imaginable. But there are a number of challenges and disruptions ahead. These challenges include technical issues, business issues, requirements for new and evolving skill sets, legal and legislative difficulties, and social complexities.

See The Presentation:

Internet of Things from Vala Afshar

Vala Afshar is the Chief Marketing Officer for Extreme Networks and Huffington Post and InformationWeek blogger.  He is the author of "The Pursuit of Social Business Excellence".

The Future of Marketing: Six Visionaries Speak

Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.

Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.

Download The Future of Marketing: Six Visionaries Speak

A Roadmap to the Future of Marketing

DOLLARS, BITS, AND ATOMS

Report authored by Rob Salkowitz, MediaPlant, director of content and strategy, principal author and investigator

Sponsored by Microsoft

"Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers. It is the first in a series of five to be released in the coming year, produced by MediaPlant with the support of Microsoft, based on conversations with industry thought leaders, technology innovators, and outside experts."

Download "DOLLARS, BITS, AND ATOMS"

Seth Godin: The Circles of Modern Marketing

Very important marketing diagram published Seth Godin in his blog. 

It is to remind us some valuable truths about XXI century modern Marketing concept. 

First: Marketing is NOT Advertising! 

And many more...

Download it here:

The Future Of Interactive Marketing

Or "How Embracing CORE Directives Will Help You Foster Adaptability"
by Shar VanBoskirk and Emily Riley
with Christine Spivey Overby, Moira Dorsey, Suresh Vittal, Jennifer Wise, and Angie Polanco

Published by Forrester Research - Making Leaders Successful Every Day

Interactivity is changing life as we know it, a scope too big for most firms’ siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower (CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize...

Download "The Future Of Interactive Marketing"