17 May, 2012

What is The Zero Moment of Truth Marketing Concept?

  • How is shopper behavior changing in a digitally powered world?
  • What role do new media like social & mobile in shopping?
  • How are shoppers’ expectations of the physical retail store changing?
  • How does pre-shopping change actual purchasing?

To understand read the "WINNING THE ZERO MOMENT OF TRUTH" - eBook by Jim Lecinski form Google
Foreword by DINA HOWELL - Chief Executive Officer, Saatchi & Saatchi

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Bonus: The Zero Moment of Truth - Think with Google Study Presentation

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More information about ZMOT Marketing Concept

11 May, 2012

The Content Marketing Manifesto

The Content Marketing Manifesto - Your Key to Inbound Marketing Success 

by Kuno Creative

The Content Marketing Manifesto is a fantastic resource for not only the best stats in content marketing, but for getting started the right way."
-Joe Pulizzi, Founder & Executive Dir. of the Content Marketing Institut

Download  The Content Marketing Manifesto

The Content Marketing Manifesto

06 May, 2012

CONTENT: Selected Essays by Cory Doctorow

Cory Doctorow on Technology, Creativity, Copyright and the Future of the Future
Introduction by John Perry Barlow

For the founders of the Electronic Frontier Foundation: John Perry Barlow, Mitch Kapor and John Gilmore
For the supporters of the Electronic Frontier Foundation

Download "Content" by Cory Doctorow (pdf)


Download "Content" by Cory Doctorow (ePUB)

Download "Content" by Cory Doctorow (MOBI)

If you like this book and you want to thank me, here's what I'd ask you to do, in
order of preference:
  • Buy a copy
  • Donate a copy to a school or library: http://craphound.com/content/donate
  • Send the ebook to five friends and tell them why you liked it
  • Convert the ebook to a new file-format