17 May, 2012

What is The Zero Moment of Truth Marketing Concept?



  • How is shopper behavior changing in a digitally powered world?
  • What role do new media like social & mobile in shopping?
  • How are shoppers’ expectations of the physical retail store changing?
  • How does pre-shopping change actual purchasing?




To understand read the "WINNING THE ZERO MOMENT OF TRUTH" - eBook by Jim Lecinski form Google
Foreword by DINA HOWELL - Chief Executive Officer, Saatchi & Saatchi



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Bonus: The Zero Moment of Truth - Think with Google Study Presentation


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