31 March, 2013

Extremely Useful Tips for your PPC Campaign

I'd like to present you two White papers which give you very useful tips and practical knowledge about building and developing PPC campaigns. Both published by WordStream

PPC Bid Management Guide - Top Bidding Tips from 10 PPC Experts

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Improving Quality Score: The Value of Being More Relevant

Develop a Systematic, Sustainable Approach to Rasing Quality Score to Increase Exposure, Lower Costs, and Generate More Conversions

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09 March, 2013

Technorati Media 2013 Digital Influence Report

According to brand marketers,social spend in 2013 will increase substantially. Despite this increase, however, spending on social makes up only one-tenth of brands’ total digital budget. On the flip side, blogs still are one of the most influential mediums, ranking high with consumers for trust, popularity and influence. The disconnect between brand marketers and influencers is a result of a challenge they both face – a lack of uniform metrics to effectively measure the success of influencer marketing campaigns.
At present, brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers first, yet influencers are not well represented in these indices. Furthermore, when gauging the success of campaigns, where influencers are monitoring traffic/pageviews, brand marketers are measuring Facebook likes.
Looking at social platforms, Facebook and Twitter are the most popular social platforms for bloggers, which are the platforms that generate the majority of blog referrals and shares, as well as those from which bloggers are generating revenue. For consumers, YouTube, Facebook and Google+ are the most popular platforms. As for brands, 90 percent have a presence on Facebook, closely followed by Twitter and YouTube, but Google+ was not as popular a platform.

Download Technorati Media 2013 Digital Influence Report