24 June, 2014

A Managers Guide to Assessing the Impact of Government Social Media Interactions

A Must Read e-Book for managers, government officers and PR Professionals


Prof. Ines Mergel
Author: Ines Mergel, Associate Professor of Public Administration Maxwell School of Citizenship and Public Affairs, Syracuse University.

Published by IBM Center for The Business of Government.
IBM Center for The Business of Government stimulates research and facilitates discussion of new approaches to improving the effectiveness of government at the federal, state, local, and international levels.

While government currently focuses on “push” techniques to provide information from government publications, Professor Mergel speculates that the next big challenge will be to measure the extent to which government actively engages the public to gain access to citizen views and expertise. Professor Mergel envisions increased bi-directional citizen participation in which agencies actively “pull in” content through new forms of social media, including crowdsourcing.



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