"In an era of “DIGITAL DARWINISM” where technology, society, and business models rapidly evolve, customer experience is often elusive."
The research details what digital transformation is, how companies are embracing change, and the challenges and opportunities that emerge throughout the process. Through a series of interviews with digital strategists and executives at some of the world’s leading brands, The report explores the role of new customer behaviour and disruptive technology in influencing how organizations evolve. The findings represent important trends and goals in digital transformation that benefit all businesses seeking to adapt to digital markets in meaningful ways.
Altimeter Group set out to learn how digital technologies are impacting customer behavior and how businesses are responding to these changes. We learned about the human side of business transformation, the catalysts for heading on a new journey, the challenges these companies face, and the benefits they are starting to realize.
AUTHOR: BRIAN SOLIS, PRINCIPAL ANALYST
Brian Solis (@briansolis) is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker. Solis works with enterprise organizations and technology vendors to research the state and direction of markets, competitors, and customer behavior. Through the use of proven frameworks and best practices, Solis analyzes trends, opportunities, capabilities, and areas for improvement to align new media initiatives with business priorities.
EDITOR: CHARLENE LI, FOUNDER, ANALYST
Charlene Li (@charleneli) is Founder of Altimeter Group and the author of the New York Times bestseller, "Open Leadership". Formerly, Li was Vice President and Principal Analyst at Forrester Research and a Consultant with Monitor Group.
CONTRIBUTING AUTHOR: JAIMY SZYMANSKI, SENIOR RESEARCHER
Jaimy Szymanski (@jaimy_marie) is a Senior Researcher with Altimeter Group. Her research interests lie in social TV, gamification, digital influence, and consumer mobile.
Altimeter is a research and consulting firm that helps companies understand and act on disruption. In addition to publishing research, Altimeter Group analysts speak and provide strategy consulting on trends in digital transformation, social business, data disruption and content marketing strategy.
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