Complete and most recent guides to the latest trends in mobile advertising and how they’ll shape 2015 — from industry thought leaders and ad professionals.
Published by TapSense
Authors: Ash Kumar, Daniel Garrett, Diana Boiteux, Gregory Kennedy, Jack Li, JP Johl, Kathie Green, Shawn Aguilar, Simone Miller, Stephanie Johnstone, Thomas Flaherty and Alee Karim
Advertising on mobile devices has taken many forms since its emergence in the late 1990’s. Today, with so many formats, platforms, and devices available, it’s easy for advertisers to get overwhelmed. Many have lots of questions.
Never before have there been so many personal touchpoints to reach a consumer—via smartphones, tablets and, in 2015, wearables. The rise of mobile apps and programmatic buying were some of the most reliably secular mobile industry trends this year.
Download Complete Guides to Mobile Advertising
Each ad format has its own strengths and weaknesses, and there really is no silver bullet or one-size-fits-all ad format. To help marketers and advertisers navigate through all of this, we put together this Guide to Smartphone Ad Formats.
By providing an in-depth analysis of all of the available options, publishers and advertisers will be able to make informed decisions about the right options for each of them.
Download Complete Guide to Smartphone Mobile AD Formats