12 November, 2018

Do You Believe in these Digital Advertising Myths?

Or How to Amplify Your Content Distribution Channels - e-Book by HubSpot and Outbrain


Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising.
People often think of digital advertising as spammy pop-up ads, flashy banner ads, or user experiences that generally interrupt the consumer. These misconceptions end up losing marketers visitors, leads, and potential customers and they contribute to misspent advertising budgets.


In this guide, we’ll explore the truth about digital advertising by debunking the top myths about general, search, native, and social advertising. Along the way, we’ll teach you the best practices for targeting your audience.

DOWNLOAD "34 Digital Advertising Myths"

27 June, 2018

The B2B Marketer’s Guide to Decoding Metrics

e-Book by Marketo

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. To do this, you need to know how to measure the impact of your campaigns, identify which campaigns and channels are your top performers, and understand how the dollars you spend translate into revenue growth. Yet, many marketers struggle to do this in a scalable and repeatable manner. Some of us may have challenges doing it at all.



Metrics don’t just let you to talk a good game, they’re the building blocks of making great decisions and getting marketing the credit it deserves.
Keep calm and measure on!