04 June, 2019

We Are Generation Z - Their Power and Their Paradox

We Are Social Report - WHAT’S INSIDE?


A deep dive into the world of Gen Z using an immersive research technique: ethnography.
We validated the study with supplementary data to give a fuller and richer context of their lives.
When looking for our interviewees, we wanted to be as representative as possible of the whole of the UK.
We wanted to draw a realistic portrait of Gen Z and their lives, in a multi-faceted, multi-cultural society.
We also wanted to talk to people passionate about something, to understand the role social media and the internet play in fueling those interests.



We looked for people who:
- Were born between 1995 and 2002
- Come from across the UK not just London
- Live in either cities or suburban areas
- Are from different family/socio-economic backgrounds
- Are from different ethnicities
- Have some degree of passion around something: whether music, photography, fashion, sports, social activism etc.
- Are active social media users.

Download "We Are Gen Z" Report

01 February, 2019

Journalism, Media, and Technology Trends and Predictions 2019 by Nic Newman

Nic Newman is Senior Research Associate at the Reuters Institute for the Study of Journalism, where he has been lead author of the annual Digital News Report since 2012. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He has produced a media and journalism predictions report for the last twelve years. This is the fourth to be published by the Reuters Institute.

Nic was a founding member of the BBC News Website, leading international coverage as World Editor (1997–2001). As Head of Product Development (2001-10) he led digital teams, developing
websites, mobile, and interactive TV applications for all BBC journalism sites.

DIGITAL NEWS PROJECT 2019 with support of Reuters Institute, University of Oxford and Google.

Download "Journalism, Media, and Technology Trends and Predictions 2019"