KANTAR’S CREATIVE EFFECTIVENESS AWARDS 2022

 Revealing the world’s most creative and effective ads

Kantar is the world’s leading evidence-based insights and consulting company.

They have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. 

Kantar Creative Effectiveness Awards prove that agencies and clients are supremely adaptable to a changing world: they continue to apply creativity in new media formats and in channels that are fast being digitized. 

DOWNLOAD GUIDE FOR THE THIRD YEAR OF KANTAR’S CREATIVE EFFECTIVENESS AWARDS

Get TikTok Strategy Report for Brands and TikTok Culture Guide

In this report, CONVIVA offers an unprecedented look into the engagement metrics of the world’s biggest brands on TikTok. This report includes analyzing and benchmarking TikTok usage from over 15 different industries and categories to determine who is doing the best on TikTok. The rankings and benchmarks provided in this report aim to identify accounts having the greatest success on TikTok so that other social marketers can learn how to be successful in building and growing their fan base.

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This guide by HOOTSUITE covers the many different factors that make TikTok a platform like no other—from sounds and visuals to creators, subcultures, and lingo. Once you get a grasp on these fundamentals, you’ll begin to appreciate TikTok for what it really is: a fun new challenge and exciting opportunity for your business.

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The Influencer Marketing Guide for Any Social Network

Basic rules to follow in Instagram, TikTok, YouTube, Pinterest, Twitch, Facebook, Twitter, LinkedIn, Reddit, Clubhouse, Blogs

Very useful guide by MAVRCK - Influencer Marketing Platform

Download The Social Networks Influencer Marketing Guide 

Writing Workbook

 A practical guide to improving the efficiency of content production - by Semrush

"If writing is an art and marketing is a science, then producing high performance marketing content requires a healthy dose of both.

In content marketing, there’s no such thing as a blank page. There’s always a set of business objectives, an audience, a brief, and a strategy just below the surface. Professional content marketers know how to use everything at their disposal to write assets that resonate with their target audiences.

In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience."

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TIKTOK VS. INSTAGRAM REELS

 Short guide by MAVRCK 

Over the last year, the social media and influencer marketing industries have seen the rise of short-form video platforms and the battle for users. 

Short-form videos allow consumers to spend a lot of time watching… well, very little. While TikTok has reigned for most of that time, uncertainty with the app has given way to competitors like Instagram Reels. Below is a quick comparison of the two platforms.                                                                            

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