The 83 Best Social Media and Mobile Marketing Tools

The 83 Best Social Media and Mobile Marketing Tools for Small - to Mid-Sized Businesses 

eBook by Jamie Turner and Erik Qualman

Jamie Turner is the Founder and CEO of the 60 Second Marketer, an organization that provides marketing tools, tips and tutorials for businesses around the globe. He is a regular on CNN and HLN on the topics of social media and mobile marketing and is the co-author of How to Make Money with Social Media and Go Mobile.

Erik Qualman is author of Socialnomics and Digital Leader whose list of social media tools and technologies was eminently helpful in creating this e-book. Erik is a well-known keynote speaker on the topics of social media, marketing and digital leadership.

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The Definitive Guide to Social Marketing

The Definitive Guide to Social Marketing
A Marketo Workbook

Social marketing has become an integral part of our lives and continues to evolve. A few years ago everyone was talking about the importance of B2B companies being active and creating pages on sites such as Facebook and Twitter– now the conversation has shifted and is moving towards the idea that every marketing campaign must be social.

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About Social CRM and Social Customer Lifecycle

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the common challenges to marrying social data to the CRM.

• Gather more accurate data 
• Learn who your customers really are 
• Drive stronger marketing initiatives 
• Unite your organization 
• Overcome common challenges  

Why Your CRM Needs to Go Social

Whitepaper by offerpop

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Engaging Consumers Where It Matters Most

How to Win Fans and Influence People In Today’s 

“Social Customer Lifecycle“

Whitepaper by Wildfire (division of Google)

According to global study of 28,000 consumers in 56 countries conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising, second only to “recommendations from people I know”. This means that consumers are looking to information from their peers and networked connections, offline and online, to assist in evaluating and choosing between options while making purchase decisions.

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Social Media Plan and The End of Outbound Marketing

Social Media Tactical Plan 

 a useful e-book by Marketo

" This plan includes the tactical objectives to be used to accomplish the following social media goals:
1. Increase inbound leads at a low cost
2. Expand reach of thought leadership content
3. Engage and excite influencers
4. Better understand, identify, and engage potential buyers
5. Improve customer service and satisfaction
6. Enhance outbound campaign program effectiveness"

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Sample Social Media Tactical Plan from Boris Loukanov

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The End Of Outbound Marketing As We Know It: Why you will be able to market yourself in 2013 

e-book by Tomorrow People

"So throw away that old marketing manual, ignore what the outdated marketers are telling you and embrace the future. It's bright. It's Inbound."

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The End Of Outbound Marketing As We Know It from Boris Loukanov

Brands are Publishers Now

Two useful documents about Branding 2.0

Consumer behavior is undergoing a rapid change. The person who yesterday “surfed the web” today flits across a panoply of screens, sites, channels, and devices, often simultaneously, or very near so. Logos pervade consumers’ lives, from the programs they watch to the billboards they pass, to the clothing they wear. The average person sees some 3,000 brand impressions every day.

The media and information they consume might originate in traditional media, social media, advertising, or - with increasing frequency - a hybrid of all three. 

Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey. Brands are challenged to intercept this elusive customer and cut through the media clutter, regardless of whatever channel or medium consumers are engaged with. Converged media will happen and is happening; if marketers do not take action, the effectiveness of marketing efforts will suffer.

The Converged Media Imperative:

How Brands Must Combine Paid, Owned, and Earned Media

eBook by Rebecca Lieb & Jeremiah Owyang with Jessica Groopman & Chris Silva

via Altimeter group

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The Converged Media Imperative

Brands As Publishers:

15 Market Leaders That Get Content Right

eBook by newscred.com

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Brands As Publishers