The Perfect Social Media Post - Cheet Sheets by Simply Measured

How do you craft the perfect post on Facebook, Instagram, Twitter, Pinterest, and Periscope?
The answer to this question is different for every brand, depending on your business goals and personality, but we’ve compiled some general pieces of guidance to help you out. Learn more...

Download How to Create the Perfect Post on Any Network 

Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place. Find out more at simplymeasured.com

THE DEFINITIVE GUIDE TO MOBILE MARKETING by Marketo

Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices allow for communication, commerce, and interaction on a level never previously seen. This creates tremendous opportunities for marketers.

The rapid adoption of mobile has changed marketing forever. Consumers are now tied at the hip to their smartphones and tablets, and as a result, marketers can now engage with buyers in a very personalized, relevant, and always-connected way. Mobile has and will continue to create tremendous opportunities for persistent engagement.

This produced by Marketo guide explains:

• What is mobile marketing?
• How to create a mobile marketing strategy
• How to use SMS/MMS messaging
• The benefits of using responsive design
• Everything you need to know about apps
• How to measure and optimize your mobile strategy

Download THE DEFINITIVE GUIDE TO MOBILE MARKETING

All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

• What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

Social Brands - the Future of Marketing?

Really useful eBook by Simon Kemp and "We Are Social"

The brands that actively involve their audiences in the creation of value are best placed to succeed in an evermore connected world.

This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

The 8 principles of social brands:

• Social equity drives brand equity
• Communities have more value than platforms
• All your marketing must add value
• Go mobile or stand still
• Evolve from big ideas to leitmotifs
• Move from selective hearing to active listening
• Experiences are the new products
• CSR must evolve into civic engagement

Learn more and...

Download "Social Brands - the Future of Marketing"

The Ultimate Guide to Content Marketing and Influencer Strategy by Traackr

or How to Build Relationships and Create Content That Drive Business Impact 

"Influencer marketing and content marketing can't exist without each other. Without influence, content you produce stays stealth and won’t have impact.

This guide shows you how these two digital marketing practices fit together. It cover how to harness your influencer strategy to inform your content marketing so you’ll know which topics and convfit  ersations have the greatest impact on your objectives."

Download "The Ultimate Guide to Content Marketing & Influencer Strategy"


This eBook is written by Traackr - influencer marketing platform

Read also: "THE MANY FACES OF INFLUENCE" - Traackr’s tips for understanding influencer types and knowing the best ways to engage them.