The Facebook Ads Benchmark Report 2016

With the global footprint of Salesforce Marketing Cloud and Social.com, sought to provide a benchmarking report for broad trends in the social advertising industry. Spending advertising money without first looking at overarching data is akin to wasting money, particularly in an industry rich with statistics to help guide you. These benchmarks provide a baseline for you to measure your own performance and costs against the performance and costs of others in your country, region and industry. With this knowledge, you can begin to understand where to focus your optimization efforts within a particular market, and ultimately receive more return for your advertising dollar.

As social media advertising continues to gain momentum, and marketers devote more of their budgets to it, the need for market research has become more important. Using Social.com data, Salesforce Marketing Cloud decided to benchmark performance and cost metrics for social advertising, focusing on Facebook advertising, to provide a baseline for key metrics by creative type, industry, and geography.

In this report, you’ll learn:

• Which Facebok ad types deliver the best performance
• Average KPIs such as cost per click and click-through rate for your industry
• Regional and country breakdown of performance and cost benchmarks for Facebook ads

Download "The Facebook Ads Benchmark Report"

The Best Guide about How to Use Instagram for Business

40-page e-book published by HubSpot  and Iconsquare 

With 400 million users and over 80 million posts per day, Instagram for business has become an essential element of social media marketing.

Instagram is a growing channel that will allows you to grow and humanize your brand, recruit future employees, showcase your product, company culture, delight customers, and generate new business. All with images you can create and share!

It’s critical to navigate growing Instagram for your business the right way, which is why we put together this guide on how to set up, grow, and optimize Instagram to increase your audience, followers, leads, customers, and continue down the path of becoming an (even more) lovable brand.

Download "How to Use Instagram for Business"

Brand New Research about Tech Trends 2016

Innovating in the Digital Era - Report by Deloitte University Press 

"In a business climate driven by powerful digital forces, disruption, and rapid-fire innovation, every company is now a technology company. Whereas technology was traditionally confined largely to operations and execution, its digital expression now informs all aspects of business, from ideation to delivery. We witness daily how it drives product design, upends venerable business models, and rewires competition...
The theme of this year’s report is innovating in the digital era, which is inspired by the opportunities today’s CIOs—across industries, geographies, and company sizes—have to shape tomorrow for every corner of their organizations by transforming “business as usual.” These leaders are in a rare position to imagine a future, and then harness innovation to build it responsibly from the realities of today...

Tech Trends features perspectives from client executives, industry and academic luminaries, and our global network of Deloitte professionals, all exploring major trends that are helping organizations innovate in the digital era. We also examine the roadmaps and investment priorities of start-ups, venture capitalists, and leading technology vendors...
Over the next 18–24 months, the only constant may be the specter of constant change. Amid this turmoil, organizations that can confidently and purposefully harness technology trends will find great opportunities to refocus, to revitalize, or even to inspire. Think beyond incremental adoption patterns. Look not only for ways to do familiar things differently, but also to do fundamentally
different things. Launch new processes, products, and services, and seek out new ways to compete. No matter what the scope, the time for you to act is now. Build tomorrow, starting today."

Download "Tech Trends 2016 - Innovating in the digital era

The Essential Guide to Online Marketing - New Fifth Edition

“Quirk’s eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner’s reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”

Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! eMarketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with
the complicated world of eMarketing.”

Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing…. truly impressive.”

Stafford Masie, Country Manager, Google South Africa

Download eMarketing: The Essential Guide to Online Marketing (pdf)

 
eMarketing: The Essential Guide to Online Marketing 
(Fifth Edition) 
by Rob Stokes and the Minds of Quirk
First published 2008 by Quirk eMarketing (Pty) Ltd.

This book is published under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License. This means that you can share and distribute this work and you can even modify it, as long as you do not use it for commercial gain, you share all modifications and you credit Quirk eMarketing (Pty) Ltd.

Micro-Moments: Your Guide to Winning the Shift to Mobile

Micro-Moments as the New Battleground for Brands - eBook by Google

Micro-moments are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

Thanks to mobile, micro-moments can happen anytime, anywhere.
In those moments, consumers expect brands to address their needs with real-time relevance.
Here’s a complete guide with strategies, insights and customer examples for mastering micro-moments.


Download "Micro-Moments: Your Guide to Winning the Shift to Mobile"