29 November, 2015

The Perfect Social Media Post - Cheet Sheets by Simply Measured

How do you craft the perfect post on Facebook, Instagram, Twitter, Pinterest, and Periscope?
The answer to this question is different for every brand, depending on your business goals and personality, but we’ve compiled some general pieces of guidance to help you out. Learn more...

Download How to Create the Perfect Post on Any Network 

Simply Measured is a fast-growing team of data geeks dedicated to making the world of analytics and reporting a better, more beautiful place. Find out more at simplymeasured.com

11 November, 2015


Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices allow for communication, commerce, and interaction on a level never previously seen. This creates tremendous opportunities for marketers.

The rapid adoption of mobile has changed marketing forever. Consumers are now tied at the hip to their smartphones and tablets, and as a result, marketers can now engage with buyers in a very personalized, relevant, and always-connected way. Mobile has and will continue to create tremendous opportunities for persistent engagement.

This produced by Marketo guide explains:

• What is mobile marketing?
• How to create a mobile marketing strategy
• How to use SMS/MMS messaging
• The benefits of using responsive design
• Everything you need to know about apps
• How to measure and optimize your mobile strategy


10 September, 2015

All You Need to Know About Digital Advertising Cirka 2015

Madison Avenue meet the modern marketing - the Definitive (and sexy) Guide by Marketo Team #mktoguide

This (116 pages) guide was created for all marketers who use, or are considering using, advertising in their campaigns (which should be all of you!).
The guide provides answers to these critical questions:

What is digital advertising?
• How should you create your digital ad strategy?
• Which different types of ads do you have at your disposal?
• Which pricing structure can you expect?
• How do you target your digital ads?
• How do you design your digital ads?
• Which type of ad technology is available?
• How do you test and measure your ads?

Download The Definitive Guide to Digital Advertising

19 July, 2015

Social Brands - the Future of Marketing?

Really useful eBook by Simon Kemp and "We Are Social"

The brands that actively involve their audiences in the creation of value are best placed to succeed in an evermore connected world.
This eBook presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.

The 8 principles of social brands:
  • Social equity drives brand equity
  • Communities have more value than platforms
  • All your marketing must add value
  • Go mobile or stand still
  • Evolve from big ideas to leitmotifs
  • Move from selective hearing to active listening
  • Experiences are the new products
  • CSR must evolve into civic engagement

Learn more and...
Download "Social Brands - the Future of Marketing"

05 June, 2015

The Ultimate Guide to Content Marketing and Influencer Strategy by Traackr

or How to Build Relationships and Create Content That Drive Business Impact 

"Influencer marketing and content marketing can't exist without each other. Without influence, content you produce stays stealth and won’t have impact.

This guide shows you how these two digital marketing practices fit together. It cover how to harness your influencer strategy to inform your content marketing so you’ll know which topics and convfit  ersations have the greatest impact on your objectives."

Download "The Ultimate Guide to Content Marketing & Influencer Strategy"

This eBook is written by Traackr - influencer marketing platform

Read also: "THE MANY FACES OF INFLUENCE" - Traackr’s tips for understanding influencer types and knowing the best ways to engage them.

10 May, 2015

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors

As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.

Download "7 Dynamics Transforming TV"

Download "Reaching Audiences Across Screens"

Download "The Promise of Programmatic TV"

Download "How TV's Migration to the Cloud Might Upend TV As We Know It"

29 April, 2015

The Internet of Things - Cool Presentation by Vala Afshar

The Internet of Things (IoT) is simply a concept wherein machines and everyday objects are connected via the Internet. Within the IoT, devices are controlled and monitored remotely and usually wirelessly. IDC predicts that the IoT will include 212 billion things globally by the end of 2020. That sounds like a big number, but for context, in 2014 there are over 10 quadrillion ants on the planet.

Although ants are not yet members of the IoT, Wifi-connected bees are now in development to help with pollination. MIT is working on smart sand that will be able to move and duplicate 3D objects, and Harvard has already developed 1000-robot swarms. Throw in smart dust motes and IDC's 212 billion IoT device estimate begins to look conservative.

The benefits, based solely on products that exist today, let alone the unimagined combinations of emerging capabilities, are tremendous. More than ever the smartphone has become the remote control for life. Data is available at your fingertips on everything imaginable. But there are a number of challenges and disruptions ahead. These challenges include technical issues, business issues, requirements for new and evolving skill sets, legal and legislative difficulties, and social complexities.

See The Presentation:

Vala Afshar is the Chief Marketing Officer for Extreme Networks and Huffington Post and InformationWeek blogger.  He is the author of "The Pursuit of Social Business Excellence".

05 April, 2015

The Future of Marketing: Six Visionaries Speak

Seth GODIN, John HAGEL, Gavin HEATON, Aditya JOSHI, Marc MATHIEU and Jim STENGEL in conversation with The Economist Intelligence Unit.

Marketo commissioned The Economist Intelligence Unit to provide a roadmap for the future – a future in which marketing is first and marketers play a critical role as stewards of the customer journey. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level – The Economist Intelligence Unit has collected thoughts and ideas from some of the brightest minds in marketing to give marketers the license to lead.

Download The Future of Marketing: Six Visionaries Speak

20 February, 2015

51 Things Your Mother Taught You about Inbound Marketing

Worth Reading eBook - A marketing Primer for the Social Age

Published by: DigitalRelevance 
Author: Chad Pollitt
Foreward: Kevin Bailey
Editors: Shari Finnell, Sharmin Kent

"Think of all the things your mother told you as you were growing up. You can probably rattle off dozens of comments she made on a regular basis, like, “Am I talking to a brick wall?” or “Eat your vegetables.” She taught you manners and gave you guidance on how to be a successful, vibrant and healthy adult. While it may not have seemed like it at the time, that was probably her ultimate goal.
In the same way, inbound marketing is trying to teach marketers, marketing departments and brands a few manners.
Your mother would probably tell you it’s inconsiderate and rude to interrupt someone. However, since its inception, marketing has been a total exercise in interruption (rudeness) — until now..."

Download "51 Things Your Mother Taught You about Inbound Marketing"