10 May, 2015

THE EVOLUTION OF TV - Four e-Books by Google

Think with Google presents: Useful Resourses with Insights for Advertisers, Programmers, and Distributors


As consumers demand anytime, anywhere, any device TV programming, TV is evolving from delivery over the air, satellite, or cable to delivery over the internet. This shift impacts every aspect of the TV ecosystem including programmers, distributors, and advertisers.



Download "7 Dynamics Transforming TV"



Download "Reaching Audiences Across Screens"



Download "The Promise of Programmatic TV"



Download "How TV's Migration to the Cloud Might Upend TV As We Know It"
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