FIFA's 2026 World Cup emblem put the trophy itself at the center for the first time.
FIFA unveiled the emblem for the 2026 World Cup and, in doing so, did something it had never done before: it put the actual trophy into the tournament's logo. Every previous iteration had used an illustration or a mascot. With this design, the trophy itself became the centerpiece of the identity, which is far more literal than any World Cup logo before it.
The visual identity, including the logo, was designed by Public Address studio and independent creative partners.
Download FIFA World Cup 2026 Assets Brand Manual
